Gurgoan, India (PressExposure) June 12, 2014 -- Owing to its user-friendly content and design, http://www.policyx.com has become a preferred choice to compare various insurance plans on mobile phones and tablets. As per Google Analytics, 1 out of every 3 visits to the website comes via mobile devices, from March to May 2014.
The website has been fully optimised for downloading on such devices. The content is crisp and comprehensive so that visitors are able to get to the relevant information as fast as possible.
Sharing his thoughts on what makes the website clicking for people who visit it through mobile devices, Naval Goel, founder, Policyx.com said: "On the Internet, especially when someone is using a mobile device, speed is everything. It is not about impatience, but efficiency. We understand that if a visitor is coming to our website through a mobile device, he is moving and wants quick information. With this requirement in mind, we optimize the structure and content of our website."
Looking at the data from Google Analytics, it shows that we are able to manage expectations of such users and this is why the visits are increasing with each passing week, Goel added.
Policyx.com was established in November 2012. Within a short span of time, it has gained huge popularity in the market. Today, more than 6,000 visitors take quotes on various insurance plans from the website, every month. The number of visitors who use the website for getting information and knowledge of insurance plans and the overall industry is much higher.
The website features more than 1,000 insurance plans from over 20 top insurance service providing companies. The portal offers comparison services in life, health, car and business insurance segments.
A large number of users visit the website through social media channels including FaceBook, LinkedIn, GooglePlus and Twitter.