Winter Park, FL (PressExposure) December 15, 2008 -- Dana Willhoit, an award winning reporter who has been featured on TruTV and Fox TV, announces the launch of http://www.thepressreleasesite.com, a press release writing and distribution service staffed entirely by former newspaper reporters.
The Press Release Siteâs clients are already finding that using both free and paid press release services provides instant traffic, sales leads, backlinks to their websites, and visibility.
âIâve managed to get 6 out of 10 positions on the front page of google for my clientsâ press releases, and thatâs just using free press release distribution sites,â Willhoit said.
Although there are many press release writing services available, Willhoit suggests that prospective clients consider the credentials and experience of the person writing the press release.
âA press release helps to mold your brand identity and explains who you are and what you do. It is vital that it be written in a way that presents you in the best possible light and appeals to the broadest possible customer base,â Willhoit explained.
Equally importantly, according to Willhoit, is the fact that thereâs no one more suited to creating a newsworthy press release than a newspaper reporter.
âGetting picked up by major media outlets gives an enormous and instant boost of traffic and credibility. However, for a press release to have any hope of being picked up by media outlets, it must be crafted properly. It must have a newsworthy hook, and it must be targeted to the right audience,â according to Willhoit. âOver the years Iâve sifted through thousands of press releases, and I can tell in an instant what press releases are newsworthy and which ones will be tossed in the recycling bin without a second glance.â
In addition to launching her new site, in order to provide assistance for those on a tight budget, Willhoit has included numerous resources which will walk website visitors step by step through the process of writing their own press release.
âMany people have come to me asking for guidance in writing press releases, and also, they want to know how to distribute the press releases once theyâve written them,â Willhoit said. âWith these resources, anyone can write and submit their own press release if they choose to.â