Leicester, United Kingdom (PressExposure) August 20, 2009 -- Today, it is difficult to find a company or organisation that does not own a website. As a result of the large numbers of sites online across the globe, there is constant competition to be successful, to have the highest numbers of hits and the best placement in the search engines.
In addition to having a professional website design, that reflects the business, its products and services, it is also essential to market the site, using advanced online marketing techniques.
The Creare Group are web design and Search Engine Optimisation (SEO) specialists; they understand that having a great website is just the beginning of finding success online. Their SEO packages work towards increasing traffic to their clients' websites and improving their rankings in the search engines.
There are various ways that Search Engine Optimisation can be implemented. It could be internal, as part of the code of the website, or by utilising external marketing methods such as, link-building, article writing and distribution, and press releases.
As part of a three part series, which can be found on their blog and YouTube channel, The Creare Groups' content writers, Jenny Pilley, Sarah Edwards and Danii Ingram, discuss how to write a press release, how to make it search engine friendly and finally, how to distribute a press release.
In this week's video blog, the trio explain how writers, businesses and marketers can make their press releases SEO friendly, so that they can be indexed by search engines such as, Google, Yahoo, MSN's Bing. This is important, as it has been proven that Internet users are more likely to click on links to websites that are placed highly in the search engines.
One of the most important features of a press release that is touched upon in the video blog is the use of keywords. The content writers explain the importance of the placement of keywords within a press release, where they should be present and how it is vital to find a press release distribution website that allows links and HTML tags to be incorporated.
'Press Releases are an important part of successful Search Engine Optimisation. They not only provide more presence online but are an informative way of communicating news to a wider range of consumers.' Jenny Pilley, Content Writer.
They also touch upon finding relevant sites to promote releases. This will be discussed in the next and final video blog of the series, which will be live early next week. Danii, Sarah and Jenny will explain how to find the best websites to distribute press releases to reach a company's target audience.