Prism Medical Retains Leading Investor Relations Firm

Toronto, ON Canada (PressExposure) April 10, 2011 -- Prism Medical Ltd., ("Prism" or "the Company") (TSXV: PM), a leading provider of durable medical equipment and related services to the mobility disadvantaged, announced today that it has retained The Equicom Group ("Equicom") to provide strategic investor relations and financial communications services.

"Equicom brings a significant level of experience from fifteen years of working with healthcare companies. Their ability to generate increased exposure for Prism within the professional investment community will be an asset as we continue to grow and expand our business," said Andrew McIntyre, Chairman and CEO of Prism Medical Ltd.

Prism Medical Ltd. is focused on improving the quality of life of the mobility disadvantaged and their caregivers. Under the terms of the agreement, Prism will pay Equicom a monthly retainer fee of $7,000 for select strategic communications services. The initial contract term is twelve months.

Neither Equicom nor any of its principals have an ownership interest, directly or indirectly, in Prism Medical Ltd. or its securities, and Prism Medical Ltd. has not granted Equicom or its principals any right to acquire such an interest. Equicom is a wholly-owned subsidiary of TMX Group Inc.

About Prism Medical Ltd. Prism Medical Ltd. is a provider of durable medical equipment and related services to the mobility disadvantaged in Canada, the USA and the United Kingdom. While Prism's history dates back to 1996, Prism's subsidiaries and divisions have been servicing the mobility disadvantaged since the mid 1980s in their homes, long-term care facilities and acute care facilities. Prism Medical includes Waverley Glen Systems, North America's premier lifting, handling and repositioning aid manufacturer with distribution across Canada and the US; Patient Lifts of New England and Access Solutions with distribution across the northeastern USA; Westholme, Care Free Lifting & Handling, Test Valley Mobility, Saluss, Liftech and Assured Patient Lifts, leading distributors of moving and handling products in the UK; and Freeway Health Care, a UK-based manufacturer of ceiling hoists and shower chairs. For more information, visit

About The Equicom Group

Equicom, a wholly-owned subsidiary of TMX Group Inc., is a leading Canadian provider of investor relations and strategic corporate communications services. With proven expertise in developing and executing highly effective strategic communications programs, and an extensive network of investment community contacts, Equicom specializes in helping clients achieve their capital markets objectives. Equicom offers a comprehensive suite of services including: investor relations, media relations, annual report production, multimedia and web design, web casting, live event management and corporate branding. Equicom is headquartered in Toronto, with offices in Montreal and Calgary. For further information, please visit

Forward-looking Information
Certain statements in this release may constitute forward-looking statements. Such forward-looking statements involve risks, uncertainties and other factors, which may cause actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Catherine Love
The Equicom Group
Toronto, ON
416 815 0700 ext. 266

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Press Release Submitted On: April 10, 2011 at 11:54 pm
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