Noida, India (PressExposure) September 18, 2009 -- India has emerged as one of the biggest and most attractive water markets in the world. Today, the size of the bottled water category has become extremely large, making it highly competitive. According to our latest research âIndia Food and Drinks Market: Emerging Opportunitiesâ, sales of bottled water had grown at a CAGR of around 20.5% and more than 21% in volume and value terms respectively during 2004-2008. Various factors such as unavailability of clean water, rising health concerns and changing lifestyles of young Indian population have been particularly adding to the growth of bottled water market in India.
In our research, we have identified that bottled water industry is one of the most thriving sectors in India owing to the low per capita consumption, which is estimated at around 6 Liters per year. âAttracted by the huge potential that India's vast middle class offers, multinational players have been trying to capture this rapidly growing marketâ, says a Sr. Analyst at RNCOS. Driven by these factors, our research foresees the Indian bottled water market to grow by 20%-22% annually (in value terms) during the coming few years. Furthermore, growing at faster rates, the market will soon be the largest segment in the soft drinks market, outstripping even carbonated drinks.
Resultantly, the volume sale of bottled water in India is forecasted to exceed 7440 Million Liters by the end of 2013, translating into a market worth more than US$ 1.5 Billion. However, the category is still largely commoditized and price-sensitive.
Our report provides in-depth research and rational analysis on the food and drinks market in India. It provides detailed overview of the consumption patterns of Indians in various food segments, like milk, fruits, vegetables, meat, etc. The beverage segment talks about the type of beverages, their sales and consumption patterns, among the Indian populace. Report also provides forecast on all the industry segments with due consideration to the impact of global economic slowdown. The report is aimed to help clients analyze the potential growth areas, challenges and drivers critical for the Indian food and drinks industry.
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