Prudential Malibu Realty Uses IDX Broker to Help with Their Priority - Meeting Their Customer's Needs

, CA (PressExposure) April 22, 2008 -- IDX, Inc. is pleased to welcome Michael Novotny with Prudential Malibu Realty in Malibu, California to the real estate professionals using their custom IDX solution, IDX Broker. The integration of this search tool application into Novotny's website will allow visitors interested in LA area real estate to view the thousands of property listings available through Novotny's local Multiple Listing Service, the Combined L.A./Westside (CLAW).

IDX Broker downloads the raw data feed from CLAW and then formats it for an attractive and interactive search tool that can be easily integrated into Michael Novotny's website. The search tool style is designed to fit the look of the existing webpage. Later if he wants, Novotny can change the style, format and add valuable tools such as slideshows and mortgage calculators to his site, allowing his visitors to get more value for their time. Novotny can also watch traffic trends and utilize lead development tools to help his business grow.

Consumers and potential clients can search using a variety of criteria. They can choose to look for beachfront properties, leases, homes, condos, land and more. From there, consumers are able to narrow down their search according to their particular desires with criteria fields as far ranging as price to flooring. Included on Novotny's site are map based searches which allow an easy location search. Also, visitors can chose to save their searches or even request emailed updates to be automatically sent when new real estate comes on the market that matches their chosen criteria. All in all, the addition of IDX Broker greatly simplifies the property search process!

About Prudential Malibu Realty "Owned and operated by the most tenured and knowledgeable real estate agents, Prudential Malibu Realty has been serving the gold coast community since 1946. One dream home and one client at a time, our firm has delivered unparalleled expertise, customer service and efficient results to become one of the most trusted names in the real estate industry. Today, Prudential Malibu Realty is an award winning organization with three state-of-the-art offices, servicing all of Topanga and Malibu.

Like the communities themselves, our organization has experienced steady growth through the years, logging billions in sales and most recently by creating a strategic partnership with the Prudential California Realty family, a Berkshire Hathaway company. As an independently owned franchise of Prudential, we specialize in beachfront homes, luxury estates, family homes, condominiums and canyon properties. By first prioritizing the client's real estate needs and by offering a total solution through a full array of services, such as escrow title, title and mortgage, we strive to meet and exceed the unique individualized expectations of our clientele. These traditional relationship-based values are deeply instilled in everyone at Prudential Malibu Realty."

About IDX Inc

Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit

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Press Release Submitted On: April 11, 2008 at 4:48 pm
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