Boston, MA (PressExposure) March 22, 2009 -- The book titled "Market Warfare: Leadership & Domination Over Competitors," authored by Edmond Hawkeye Hennessy and published by American Book Business Press has been featured, as a signficiant work that will change the Market Landscape.
The introduction of the book stresses that the content will not Rock the Industry or be the next Big Thing in Business Marketing.
A modest and humble beginning, however the breakthrough techniques outlined in the book have been responsible for generating $500-$750 million revenue for various Client companies.
The book is designed to provide the reader everything needed to master the approaches and techniques, which allow them to become self-sufficient. All of which, is not available anywhere else.
The book is written in a simple, easy-to-follow and conversational style avoiding overwhelming the reader, with tough-to-get models and theories. The Market Warfare book is referred to, as a How To Marketing Cookbook focusing on real-world application, which shows relevant case examples based on Client experience. It describes how to wreak havoc on the competition, creatively generate new sources of business, stimulate and drive Distribution Channel Partners and Strategic Alliances to new performance heights and much, much more.
This is perpetuated from chapter-to-chapter and there are even examples where the Programs and Campaigns were not effective, just to show the reader the uncertainties and pitfalls that can be experienced.
It instills a Market Warfare Mindset and Philosophy early to grab the reader's attention and enroll them into the overall process.
Although the book makes an attempt not to be an academic work, it does outline and promote a functional Framework that provides the reader a sure-fire methodology and approach to map their business challenges, opportunities and problems onto the "right fit" program response. This sets-up the reader to progress from chapter-to-chapter rolling through invaluable material that can be applied to critical areas of their Business and Marketing mix.
The book reinforces the Marketing Warfare theme in every chapter and demonstrates its value and power.
As a three plus decade Industry veteran and Marketing pro, Hennessy searched high-and-low to find a useful practical guide like the Market Warfare book and came up empty-handed.
This drove him to conceive and write the book, with the objective of extending the breakthrough and proven techniques to other Industry Associates that could put them to practice.
All with the intent of making a difference.
Although the book's introduction makes a statement about not becoming an Industry phenomenon, there are clear indications that it will have a greater impact than originally thought.
Remember: Anything goes and it's Warfare in today's Market Jungle!
Copyright 2009 Performance Marketing Group Author: Edmond Hawkeye Hennessy Title: Market Warfare: Leadership & Domination Over Competitors