Pyro's Transaction Hub Platform Powers Airtel Online Pay Shopping Card

Hyderabad, Andhra Pradesh India (PressExposure) February 18, 2011 -- Pyro, headquartered in Hyderabad, India a leader in providing innovative mobile technology solutions has deployed the Transaction Hub platform for Airtel's OnLine Pay - the world's first mobile virtual card and winner of GSMA Award announced yesterday at the Mobile World Congress, Barcelona, Spain. Airtel Africa, a leading Telecom operator with wide network across 16 countries in Africa enables their customers to transact mobile money using their Airtel Money accounts.

Pyro's Transaction Hub is a robust platform that integrates to MasterCard data centre with airtel Africa and enables their customers not only to have virtual bank account, but also transfer funds and conduct various mobile commerce transactions as a part of their financial inclusion strategy. This is the world's first virtual card that operates off a wallet residing on a mobile phone. This innovative payment method known as Airtel OnLine Pay will offer communities the opportunity for greater participation in the financial system as they realize the substantial benefits of mobile commerce.

Pyro's mCommerce solutions are backed with Pyro's NexGen VBox Platform, which is a technological framework and the first of its kind Service Delivery System with DSC (Dynamic Service Creation) that empowers the operators to build, configure and deploy services in real time. With the ability to rapidly design and rollout meaningful services on behalf of the operators, the platform adds a new dimension to the time-to-market capability of innovative Value Added Services.

Director of Products and Innovation of Airtel Africa, George Held speaks "Our focus is on Mobile Money Market Innovation, where we are creating a cashless society" whereby any number of needs could be met via mobile money. Our One Network was the source of formulating the advanced strategy with regard to international person-to-person mobile money transfer. We are pleased to partner with Pyro for this unmatched mCommerce initiative in Africa. Aimed at making life simpler for our customers, Pyro mCommerce platform is one-stop shop for all financial transactions. We look forward to Pyro's partnership and contribution in strengthening Airtel Africa's initiative."

S M Reddy, CEO, Pyro said, "We have in the past contributed to innovations with Celtel, Zain, and we hope to continue our efforts to provide the best in technology and solutions with airtel Africa. The winning of Airtel's OnLine Pay in the GSMA Awards, Barcelona is an acknowledgement of our efforts and positioning in the telecom industry as an innovative provider of Value Added Services. airtel has always been a pioneer of launching cutting-edge services globally and we look forward to partner them for this unique initiative through their global operations."


About Airtel in Africa
Airtel is the new brand name for the 16 Zain operations across Africa which were acquired by Airtel International in June 2010. Airtel is driven by the vision of providing affordable and innovative mobile services to all. Airtel has African operations in: Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia. Airtel International is a Bharti Airtel company. For more information, please visit

About Pyro Group
Headquartered in Hyderabad, India, Pyro is a leading technology solution provider to NGN communication carriers such as Wireless, Wireline, IP and MVNOs, was founded in 1999 and has been providing Telecom Solutions globally for over a decade to more than 500 million subscribers, 150 telecom networks and operations in about 50 countries. Pyro's solutions are based across technical segments like RF/Networks, OSS-BSS and VAS coupled with Managed Services, Professional Services and Consulting Services.

After having successfully established pioneering and innovative solutions such as the award winning 'One Network' in Africa, Middle East and Asia Pacific, Pyro is now looking at growth in untapped markets. Their 360-degree Telecom solutions encompass a gamut of Roaming Solutions including Roaming Hub, RF and Core Network Solutions, m-Commerce Solutions and more.

Pyro's pioneering solution on Roaming Hub enables International Roaming for prepaid and postpaid users, facilitates Financial Settlement and Clearing, and allows Airtime Transfer and Mobile Commerce transactions between countries where Pyro's Roaming Hub is integrated. For more information, please visit

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Press Release Submitted On: February 18, 2011 at 4:12 am
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