Boca Raton, FL (PressExposure) April 14, 2008 -- By Allison Nazarian President, Get It In Writing, Inc.
You may already think (rightly so) that content is what drives your future sales, current visibility, and sales inquiries. You may also think (not so rightly) that you need to have a lot of content to push your marketing efforts, you can't reuse past material.
But the truth is that you can. Consider it a means of recycling. Sounds odd? Not really if you can reuse a soda can, you can reuse a business article. So why not contribute to the âgreeningâ of marketing content?
- Your expertise is valuable, right? - Your services and products are much-needed, right? - Your target customers are eager for whatever tips you can give them, right?
So why would you share only once? Take your existing content and re-purpose it. The recycling potential of good content is priceless.
- Split up longer pieces of content into shorter blog entries, e-newsletters and auto responder e-mail tips. - Create articles and blog posts from Q&As and Q&As from articles and blog posts. The Q&A can be for an expert in a related field, or for your audience itself. - Convert audio into written words and vice versa. Record, transcribe, and publish into different formats such as audio, video, slide shows, and written articles. - Plan in advance, almost like an âeditorial calendarâ similar to what a magazine would use. If you know you have to give a speech at a trade show in the following month, write on your topic for your blog over the next week and start from there.
Always view your writing, speaking, selling, and research efforts with an eye toward multi-use. Remember, anything you produce should have several lives.
Allison Nazarian, president and founder of Get It In Writing, provides copywriting and marketing services, consulting and instruction to businesses and DIY-ers (do-it-yourselfers, especially small business owners, entrepreneurs, coaches and consultants). For free copywriting and marketing tips and to immediately download our free e-book: How the Right Words Will Help You Master Marketing & Increase Sales: Top 8 Copywriting Secrets Revealed, visit Allison and Get It In Writing online at: http://www.GetItInWriting.biz or [http://www.GetItInWriting.biz/blog].