Red Ribbon And Jollibee

Pasay City, Philippines (PressExposure) November 06, 2009 -- When it comes to bakeries, one of the most popular names considered in the Philippine is Red Ribbon Bakeshop []. Although the industry pertaining to cakes and bakeries have been largely taken over by French inspired cafe and bakeshops, the traditional bakeshop are still very popular among the Filipinos, particularly because of its cakes that not only provides good tastes, but also celebrates a special occasion with us such as with birthdays, weddings, or wedding anniversaries.

The rise of Red Ribbon Bakeshop [], although mainly fueled by their unique collections of cakes and pastries, as also because of the influence of Jollibee Foods Corporation, a conglomerate of popular fast-food chains in the Philippines. Red Ribbon, which is usually simply called, weren't always owned by Jollibee. In fact, before Jollibee got hold on its ownership, Red Ribbon was already going through the process of success in the industry even though competition was high.

Red Ribbon were only founded as a hobby-induced business in 1979. Its first location was in Quezon City along Timog Avenue. The bakeshop first sold pastries until the bakeshop moved on to the next biggest market, the cakes. Cakes were really scarce in that time, that there was only a handful of bakeries known for providing premium cakes. Through this market, Red Ribbon quickly gained traction in the market in which fueled its success.

Through their success, the founders then started to expand, not in the Philippines, but in the US. Its first US branch was opened to the public in 1984, in West Covina, California. Here they served both the Filipino expatriates and foreigners. It was a successful move the founders have though in which brought more success to the bakeshop. At this time, the founders thought of a way to expand their bakeshop in the Philippines. One fastest way is by franchise. Red Ribbon Bakeshop [] started franchising in 1999. This further expanded the name of the bakeshop across the world.

In October of 2005, Red Ribbon Bakeshop [] was acquired by Jollibee Foods Corporation. With its acquisition, Red Ribbon entered a new phase in its company history. The company will soon become the biggest and fastest-growing bakeshop in the Philippines. Its mission is to bring the joy of eating to everyone through its great-tasting food and superior quality. Today, Red Ribbon has grown to over 200 outlets all over the country and 24 stores in the US with locations in California, Las Vegas, Arizona and New Jersey. For more information visit to our site at

About Expressregalo

Christine Layug writes articles for Philippine Online Shopping Site, Express Regalo.

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Press Release Submitted On: November 05, 2009 at 9:00 pm
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