Montreal, Canada (PressExposure) February 14, 2009 -- Nstein Technologies Inc., http://www.nstein.com (TSX-V: EIN), a leader in digital publishing solutions for newspapers, magazines, and online content providers, announced today that Reed Business Information (RBI) - US has chosen Nsteinâs WCM (Web Content Management), TME (Text Mining Engine) and DAM (Digital Asset Management) to upgrade its digital content supply chain for its 80+ print publications, and its associated 80 websites and portals.
Reed Business Information â US, a division of Reed Elsevier Group PLC, is the largest business-to-business publisher in the United States. Its properties include Design News, Interior Design and Variety, among many others. RBI initially sought to simply replace its legacy CMS, but later opted to streamline its entire approach to the content supply chain.
âWe began evaluating alternative solutions two years ago,â said Brian Magnotta, CTO of RBI. âWe had to replace our legacy platform since it wasnât scalable and didnât meet our long-term business objectives. It wouldnât allow us to build the many features and functionality we need, including âWeb 2.0â functionality, community and social networking capabilities, as well as rich media.â
Furthermore, under its legacy system, not all of RBIâs assets were tagged. Nsteinâs linguistic solutions re-tag magazine articles to fit multiple categories. Tagging is the process of determining the âaboutnessâ of content so it can be found easily and used in different ways by editors across the entire RBI network. On the front end, readers can find related content more easily, so they âconsumeâ more pages. That, in turn, increases page views and revenue.
âThe new platform improves the ability to tag all assets, which in turn improves our SEO. That was one of our primary business objectives,â explained Magnotta. Another objective for RBI was to reduce operational costs at the development level. Nsteinâs suite of solutions âempowers the editorial teams with enhanced functionality, which in turn reduces the workload of our IT department, âhe added.
Among the first titles to migrate to the new system were Furniture Today and Design News. On January 15, 2009, Broadcasting & Cable and Multichannel News were launched, both video-heavy rich media sites adhering to the new template.
âIt was quite an honor having one of the worldâs largest business-to-business publishers choose Nstein as its partner to rebuild and rethink its entire digital infrastructure,â said Luc Filiatreault, president and CEO of Nstein technologies. âThis was a great example of true collaboration between client and Nstein. Between our two teams, we really nailed down the scope of the work and the business objectives and I think everyone learned something along the way.â