Response to Online Company Making Vintage Cinema More Accessible: Film Aficionados Are, "Loving the Classics."

Centerville, OH (PressExposure) September 12, 2012 -- Loving the Classics is a web-based company that distributes a large volume of classic films in DVD format on a collector to collector basis. Their catalogue, which contains more than 5,000 titles, presents a wide range of genres and eras. It includes films dating back to 1912, and spans all the way to the 1970's. Buyers are able to browse, purchase and arrange shipping online. The unique service offered by Loving the Classics has garnered a positive response from film buffs, nostalgists, and those who have struggled to find lesser-known, older movies anywhere else.

The first commercial movie screenings occurred in the mid-1890s and didn't make their way to the United States until the early 1900's. The viewing of cinematic art was a privilege that could only be ascertained outside of the home - at a nickelodeon, a theater, or a drive-in. It wasn't until the 1980's that purchasing movies to watch in one's home (via VHS) truly became a reality. Within a decade, annul video rentals were exceeding annual box office sales in the U.S., and films being released for home viewing after their run in the theaters became the norm.

Loving the Classics is geared towards helping fans acquire DVD copies of classic films that were released sometime within the seven-decade span before movies were made so widely accessible for home viewing. It is true that one can now easily purchase, on DVD, a silent 1920's Charlie Chaplin film or a famous 1930's release, such as Gone with the Wind or The Wizard of Oz. However, vast numbers of less-popular vintage films have remained much harder to come by. And according to many online reviews, Loving the Classics is eliminating that frustrating obstacle for many grateful fans.

Such sentiment can be easily detected in the following consumer response, recently posted on "It was wonderful to see a movie that I haven't seen in 25 years or more and thought I never would again." Another reviewer adds, "The film that I wanted was impossible to find anywhere else. Since they take PayPal, I thought I'd take the plunge, figuring I had little to lose in purchasing one film. To my delight, the DVD arrived within a week! I am more than satisfied with the picture quality, which is quite good."

What is particularly notable about Loving the Classics is the company's response to consumer criticism. After initially receiving complaints about the video quality of their films from some customers, the company responded by adding a refund policy which includes a quality satisfaction guarantee. Though one might assume it unfair to expect DVD formats of movies that are anywhere from 40 to 100 years old to be of equal quality as those that came out last year, Loving the Classics nonetheless states clearly on their site that "most of [their] prints are good," and that they, "try to offer the best prints available." With a refund policy that offers the option of exchange or money back, more and more classic movie lovers are "taking the plunge." And many happy vintage film fans are returning for a second swim.

For more information about Loving the Classics, visit their website at

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Press Release Submitted On: September 12, 2012 at 9:15 pm
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