Bradenton Beach, FL (PressExposure) June 09, 2009 -- Rick Bisio is a well-respected franchise consultant and author of the franchise training book, âThe Educated Franchisee.â Rick speaks at seminars and has trained thousands of entrepreneurs how to make good decisions in the franchise business.
At a recent meeting for aspiring entrepreneurs, Rick gave a lecture about franchises and marketing. Rick said, âOne of the several advantages of joining a franchise is the marketing that is made possible when youâre part of a large organization. The franchisor is a key resource that works to your advantage because he can negotiate national pricing agreements and pass the savings on to the local franchisees.â
Rick told the group what questions to ask when considering purchasing a franchise. âAsk how much marketing the franchisor will execute in your area and how the marketing dollars are allocated and the type of marketing that is done for your area. Understand who is responsible for different components of marketing and how much of the cost is included in the mandatory marketing contribution. Most importantly, find out the opinions of other franchisees; are they happy with the marketing and does it appear to be effective?â
Rick Bisio has consistently been recognized as one of the premier franchise consultants in the United States and has successfully worked with thousands of individuals helping them to make the right decision regarding franchise ownership. To learn more about how to identify a great franchise businesses and stacking the deck in your favor, go to http://www.educatedfranchisee.com
This Press Release was submitted by Right Now Marketing Group, LL