Ripley's Impossible LaseRace Game & Attraction Now Open in Grand Prairie, Texas

Grand Prairie, Texas (PressExposure) February 17, 2009 -- Imagine playing INSIDE a video game. At Ripley’s new Impossible LaseRace, players step inside a laser-filled chamber and become part of the game as they jump, crawl, and straddle a gauntlet of laser lights. The player’s mission is to beat the clock and reach the end without breaking a single laser beam.

Now open in the same building as Ripley’s Believe It or Not!, Louis Tussauds Palace of Wax, and the Enchanted Mirror Maze, Ripley’s Impossible LaseRace is a fun game for all family members.

Imagine you’re a player. You walk up, scan your pre-paid ticket and head to the entrance. You enter the mysterious room through a revolving door that allows no light in with you. As you cross the starting point just inside the door, the dark chamber pops to life - filled with brilliant green lasers streaming from the walls.

Game time! You begin your journey, expertly navigating through the web of lasers, going over and under and avoiding them as quickly as possible to reach the end. There appears to be no way to get through without breaking a beam. With so many choices ahead of you– it is never the same experience twice.

As you navigate beyond the final beam, you press a stop button which completes your challenge and determines your time. You delight in your experience and exit thinking to yourself, “Wow, that was so much fun, I’m gonna do it again,” said Clay Stewart, general manager of all four of Grand Prairie’s Ripley’s attractions. “This is a timed event and the object is to navigate the chamber as fast as you can without breaking a beam. However, if you do, that’s OK. You are simply penalized by having time added to your score.”

But beware, you are not alone! There are cameras inside and monitors outside the chamber with everyone being able to watch your successful journey!

On average, play time is between 30 – 45 seconds. The best players (people who have played the most) will earn a score in the 15 second range, while average players will score around 35.

The price of a ticket is about what a high-end video game would cost in the arcade. “After your first adventure, re-plays cost even less because we know you’re going to want to continue to play in search of that one great score,” notes Stewart. “The game is unique to the Metroplex and we have had an overwhelming response to it so far.”

The four attractions are housed in one of the most exotic and recognizable buildings in Texas. Patterned after England’s Royal Pavilion, built by King George IV, complete with domes and minarets is highly visible from I-30, the structure is punctuated by three shiny 30-foot tall chrome dinosaurs grazing on the front lawn.

The complex is located at 601East Palace Parkway in Grand Prairie, North of I-30 off Beltline Road, between Dallas and Fort Worth. Open daily at 10 a.m. (

Media Contacts: Clay Stewart, General Manager 972-263-2391

Tim O’Brien Ripley Entertainment Inc. 615-646-7465 615-496-5949 – cell

About Ripley Entertainment

Ripley’s Impossible LaseRace is part of the Ripley Entertainment Inc. ( family of worldwide attractions, the global leader in location-based entertainment. More than 13 million people visit its 70-plus attractions in 13 countries each year. In addition to its 32 Believe It or Not! museums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions that oversee projects including the syndicated Believe It or Not! television show, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in 42 countries. Ripley Entertainment Inc. is a Jim Pattison Company, the third-largest privately held company in Canada.

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Press Release Submitted On: February 17, 2009 at 2:56 pm
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