Park City, UT (PressExposure) April 20, 2011 -- Music and entertainment company Roc Nation has joined forces with audio equipment and headphone [http://www.skullcandy.com/shop/all-products/headphones.html] manufacture Skullcandy in what both companies view is a major coup in the personal audio market. The joint venture has already released its first product, the new Aviator headphones [http://www.skullcandy.com/aviator]. The headphones feature polycarbonate headphone cups, ear cushions made of memory foam, and the finest metals and other materials normally seen in high-end fashion. Throw in state-of-the-art electronic components and the Aviator promises to change the way we listen to music.
The deal is especially beneficial to Skullcandy as they attempt to move beyond making products just for the action sports community. Release of the Aviator line gives the company a clear foot in the door while further enhancing the Skullcandy name in DJ headphones, gaming headsets, integrated MP3 players, and other types of audio equipment. Undoubtedly the company will continue to support, and even pursue, action sports pros and amateurs.
For Roc Nation's part, the addition of the Aviator is another feather in their cap as they strive to achieve the highest quality music available. Having already proved their expertise in a live sound environment, Roc Nation now turns their attention to producing the clearest, cleanest, and purest reproduced studio music. If the Aviator meets with at least modest success, the two companies plan to expand their product line significantly.
Skullcandy designs, manufactures, and distributes a line of audio-enabled lifestyle products including audio headphones, ear buds, speaker docks, and more. CEO Rick Alden started the company 2003 and has built it into a major powerhouse that enjoys the endorsements of such extreme athletes as Danny Kass and Parker White. The company maintains exclusive promotional partnerships with the NBA, Mix Master Mike, and the Hard Rock Hotel and Casino. Skullcandy products are available from distributors throughout the world; the company is based in Park City, Utah
About Roc Nation
Roc Nation is a New York City-based entertainment and media company established through a partnership between concert promoter Live Nation and entrepreneur Sean "Jay Z." Carter. Since its inception in 2008, the company has evolved in to one that can provide everything an artist needs for success, including scheduling and promoting tours. The company's commitment to producing the best live music shows in the industry is unsurpassed by any others.
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