Rural India to Drive Mobile Market in India

Noida, UP India (PressExposure) March 30, 2011 -- According to our research report "Booming Rural Mobile Market in India", rural India has emerged as the fastest growing segment in Mobile sector. As penetration in the urban regions has reached almost to the saturation level, mobile operators in the country are now vying rural India as their next area for growth in the near future. Further, it is expected that the subscribers' base in these region will grow at a CAGR of 35% during 2011-12 to 2013-14 on the back of key catalyst factors discussed in our report.

As per our analysis, the rural market is the best option for revenue generation for cellular operators and handset manufacturers as mobile phone penetration is very low in these areas. Cellular operators, who launched their services in B' and C' class cities have received tremendous increase in revenue.

Our research highlights that the success mantra for rural mobile market in India lies upon the operators' service pricing models coupled with the availability of low-cost handsets that support affordable access for rural areas. It is forecasted that sales of mobile handsets in rural India will grow at a CAGR of around 19% from 2011-12 to 2013-14. Availability of efficient and low-cost battery handsets will drive the growth of future sales in this segment.

This report covers various aspects of the Indian rural mobile market. It provides a detailed analysis of the rural mobile market in terms of total subscribers, subscribers by technology, and service providers. Each section sufficiently explains the current and future market trends, and developments in the Indian rural mobile market. Our research foresees immense opportunities for various industry players including mobile operators and handset manufacturers.

Besides, in the report, "Booming Rural Mobile Market in India", our experts have also comprehensively analyzed the emerging trends, such as green telecommunication and solar-powered phones, which are expected to prevail in near future. The analysis will help our clients to understand the present and future outlook of the mobile market and development trends across the country. The study also evaluates various strategies that will boost the rural mobile market in India.

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Press Release Submitted On: March 30, 2011 at 1:09 am
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