Russian Eco-Linen for English Homes

London, United Kingdom (PressExposure) May 30, 2007 -- ALЁNSKA, based in London, UK, was founded in 2005 by Olga Shikalova and Yelena Konnova.

As young girls in the former Soviet Union, Olga and Yelena were brought up with a love and respect for a national industry that continues to produce up to 90% of the world's linen. Their memories of treasured family pieces that had been handed down through generations stand testament to their passion for a culture and a product that still leads the world in quality and intricacy of design.

Linen is grown by using traditional methods of rotation. It is planted at some particular field for one year, and then it is not brought back to the same place for at least 6 years. In between those fields will be used for wheat, corn, potatoes or clover. Using this technology, Russian farmers were allowing the soil to have some rest, and by that they were reducing amount of used chemicals.

Linen requires 5 times less pesticides and fertilizers than cotton and 13 times less then potato (can you imagine what we eat?!!). It is ecologically friendly product. Apart from that linen lasts up to 12 times longer than cotton. Linen is thermo-regulating (insulating in wintertime, cool and breathable in summertime), non-allergenic and anti-bacterial and thus especially recommended for sensitive skin. The careful transformation and finishing processes are resulting in products which induce a feeling of pleasure and well being. Eastern European linen is proceeding from the savoir-faire of generations. It inherited a unique elegance while adapting itself to evolving fashions and lifestyles. More than ever, it gives shape to designer innovations and fulfils consumer requirements. Whether as pure linen or in blends, it always combines quality with loyalty and creativity...

The use of linen dates back to ancient times: it was the first known textile fiber in the world, the earliest traces of its use dating back to 8000 BC. Linen has also been discovered in Egyptian tombs, wrapped around pharaohs' bodies: in 6000 BC, the noble virtues and solidity of this fiber were already well-known. The Phoenicians, renowned merchants and illustrious navigators, used to buy linen in Egypt in order to export it to Ireland and England. Flax thus was the first textile plant to be grown in Europe.

The ALЁNSKA collection is entirely focused on our belief in natural products that care for the land and care for us. It includes luxury linen collection for your bedding and dining: bed linen, tablecloths, cushions, linen napkins, bed throws, table runners, tea towels and other quality home accessories.


ALENSKA is a trade name of Wide Range Ltd.
The company established in 2005 by two Russian women based in London.
Major products - bed linen and table linen.
Company sells online over
SHortly first mail order catalogue to be launched.

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Press Release Submitted On: May 30, 2007 at 8:59 am
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