Delhi, India (PressExposure) May 05, 2009 -- SAS announced today that it is in the Leaders quadrant in Gartner Inc.'s latest report, "Magic Quadrant for CRM Multichannel Campaign Management". Gartner recently placed SAS in the Leaders quadrants for customer data mining and business intelligence platforms.
According to Gartner's report on Multichannel Campaign Management, "Leaders consistently out-perform in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business."
"We're very pleased that we are in the Leader's quadrant for multichannel campaign management. Our leadership in analytics combined with our comprehensive enterprise marketing solution makes SAS the prime choice for our customers said Sudipta K. Sen, CEO & MD; SAS India.
Companies that have mastered fundamental campaign management with basic tools are now turning to SAS for advanced multichannel campaign management capabilities. Those SAS customers that have introduced customer analytics to the mix along with marketing optimization have greatly improved their marketing ROI - in some cases by 400 percent.
SAS has also seen the demand for flexible deployment options rise and in response to this introduced SASÂ® OnDemand: Campaign Management. In today's economy, organizations need to make wise investments in systems and technology, choosing ones that achieve quick time-to-value and are flexible enough to grow with the organization. Because it is deployed via SaaS, SAS Campaign Management leads to a better return on marketing investment, quick time to value and a healthier bottom line.
A wise investment is also selecting a vendor with over 30 years of experience and stability. In this time of uncertainty SAS customers express confidence in SAS' ability to continue to deliver the level of service and innovation that SAS is renowned for. Leading firm Gartner Inc. in 2008 placed SAS in the Leaders Quadrant of the Magic Quadrant for Business Intelligence Platforms, 2008.
An integrated suite of top-ranked marketing solutions
While many enterprise marketing management vendors are narrowly focused on point solutions, SAS provides a comprehensive suite of top-ranked products that span the entire customer-focused marketing process. SAS' campaign management capabilities are part of a broader customer intelligence suite of solutions that handle campaign management, cross-sell/up-sell, customer retention, customer segmentation, e-mail marketing, event-driven marketing, campaign optimization, marketing mix analysis, marketing performance management and Web analytics.