Mumbai, Maharashtra India (PressExposure) June 09, 2011 -- SAS announced that it has been placed in the Leaders quadrant in Gartner Inc.'s latest report, "Magic Quadrant for CRM Multichannel Campaign Management". This places SAS, the leader in business analytics, among the leading vendors. Gartner says "consistently do considerably better in overall campaign management performance for basic and advanced campaigns, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business. "
"As the campaign management marketplace consolidates, SAS continues to differentiate its customer intelligence offerings to provide value throughout an organization, not just in the marketing department," said Mr. Sudipta K Sen Regional Director - South East Asia CEO & Managing Director - SAS Institute (India) Pvt. Ltd. "As multichannel campaign management solutions continue to advance, SAS continues to tightly integrate campaign management activities with other SAS solutions, such as social media and online analytics, to provide a holistic view of the business that organizations can leverage to achieve profitable revenue growth."
SAS continues to innovate and expand its customer intelligence offerings. The latest version of SAS Customer Intelligence centered on greater usability, better exploitation of real-time capabilities, and improved integration with marketing resource management (MRM) capabilities. It also includes enhanced integration with campaign planning and optimization, new utilities to improve the efficiency of campaign planning, and further improvements in the integration between online and offline analytics. Updated online analytics offerings allow marketing organizations to now synchronize activities across all marketing communications, including customer transactions, store or branch office interactions, online shopping navigation, call center conversations, and mobile marketing message responses.
In February 2011 SAS announced the acquisition of Assetlink, an MRM Magic Quadrant leader. This addition gives SAS the most comprehensive integrated marketing management platform in the industry, tying the people, processes and technologies together to plan, create and optimize marketing programs. The integration of SAS with Assetlink is a boon to customers already using SAS in the marketing department. Assetlink brings needed workflow management across multiple channels to help marketers avoid potential bottlenecks. With Assetlink, SAS helps manage and optimize marketing operations through more efficient asset management, increased measurement capabilities and improved financial reporting.
ABOUT THE MAGIC QUADRANT
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.