Bognor Regis, United Kingdom (PressExposure) May 28, 2012 -- Search Engine Optimization and Social Media Management is becoming more necessary in order for online businesses small or large to effectively compete. Also becoming even more competitive is SEO consultants companies, however understanding and knowing who your business should hire to effectively complete SEO or manage a campaign is incredibly important.
"Unfortunately many SEO Firms showing up in the Google search offer you incredible package rates that many find too hard to ignore. However, we must be very careful who we outsource our SEO work to," says David Brett, owner and operator of SEO GURU UK.
Combined with over 10 years experience and a proven track record for top ranks, the consultancy staff at SEOGURU prides themselves on the ethical and honest approach to search engine optimization. But, Brett warns that many other seo consultants from different parts of the world will fool you into taking their services based on proclaimed ethical standards.
"I lost count long ago on how many sites we needed to repair in order to reverse Google's decision of knocking them out of the search ranks. Cheap is not always the best course of action," states Brett.
What Brett is referring to is 'back-linking' and the sensitive nature of ranking your online business through this process. Many website owners leave it up to the consultant they hire not caring whom or what they link their site to.
"This is a tremendous mistake. Imagine you're online business deals with Auto-parts but your back-links connect to online pornography. The change reaction to this results in your website being permanently removed by Google. Although the Net is a big place, believe me when I tell you, eventually the major Search Engines do catch on."
Relevant links to business niche is absolutely essential. Questions must be asked of before hiring an SEO professional and each process must be known. Overall, SEOGURU's unique approach to SEO has helped build a strong portfolio and strong ties to clients. With an honest and ethical approach, they clearly state in writing that SEO is a process and it make take several months to see results. In no way do they promise amazing results within days.