SNS Assists Al-Yasra In The Launch Of Its New 3PL Operation

Sed El Bauchrieh, Lebanon (PressExposure) May 17, 2008 -- With a forty thousand square meters distribution center, Al-Yasra specializes in the distribution of frozen and chilled food, and high-end fashion goods. It is the importer and distributor of leading brands such as Sadia, LambWeston, Allana, Gulfa, Al Safi Danone, Armani, Mephisto etc in Kuwait to the retail and food service sectors. Al Yasra has launched their new 3PL business and has signed their first customer in the pharmaceutical industry, YIACO, with leading brands such as BAYER, SANOFI-AVENTIS, and PHIZER.

With a wide range of fast moving items, 700 to 800 pharmacies and clinics as delivery points, and 300 to 600 orders daily with 24-hour limit for delivery, Al Yasra needed a reliable warehouse management solution to enable it to successfully meet the challenging requirements of their storers' fulfillment system. The solution also required a full integration with YIACO's ERP system to allow for electronic document transfer and ensure data integrity.

SNS' strong expertise in the IT solutions for warehousing enabled Al-Yasra to go live in a record time of two months with minimum operation down-time. With the implementation of the RF functionality, Al-Yasra was able to streamline its warehousing operation, accurately rotate its storer's stock, and ensured real-time stock visibility. SNS also provided Al-Yasra with knowledge transfer not only in the context of the WMS application but also in terms of contract logistics best practices.

"SNS has shown great professionalism and strong commitment to achieving quality results in a limited time frame," said Mr. Jay. "SNS supported us at every step of the project making the transition to the new system smooth and comfortable."

"With the addition of Al-Yasra to our growing list of satisfied customers, SNS continues to solidify its position as a leading provider of IT solutions in the warehouse management field in the Gulf and Middle-East," said Mario Ghosn, General Manager of SNS. "As per our customer oriented culture, our consultants always thrive to meet and exceed the client's expectations."

About Al Yasra

Commencing from humble beginnings in 1988, Al Yasra Food Company is today the largest value-added distributor of temperature controlled food products in Kuwait and Iraq. It has in its portfolio international and regional market leaders like Sadia Poultry, Lamb Weston, Al Safi Danone etc. The company operates a state- of-the-art, multi-temperature regime distribution center in Kuwait catering to its own as well as third party requirements. Recent logistics projects include the food supply for the Asian Games in Doha, meeting the logistics needs of various agencies in Iraq and a long -term contract to manage the comprehensive logistics requirement of a leading pharmaceutical distributor.

Managed by a multi-cultural team of young professionals, the company has ambitious plans for the future.

About SNS

SNS (Supply Network Solutions) is a leading provider of superior supply chain services including distribution center design, system integration and implementation, training, support, solution development and supply chain consulting. SNS provides its services to companies operating in various industries such as third party logistics, distribution, wholesale, retail and freight forwarding. SNS’ cutting-edge services are delivered by a professional team of supply chain specialists with a highly customer-oriented culture.

SNS is a privately-held company with offices in the Middle-East area and with operations spanning globally through a strong partnership network in Europe, Asia and North America. For additional information, visit the SNS website at

For inquiries, email:
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SNS – Beirut Office
+961 70 112441

SNS – Dubai Office
+971 4 2895011

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Press Release Submitted On: May 15, 2008 at 9:31 am
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