SNS Boosts Ali Bin Ali Customer Service Level

Beirut, Lebanon (PressExposure) June 05, 2009 -- ABA is the exclusive distributor for P&G, MASTERFOODS and other products in Qatar as well as the 3PL provider for Nestle. ABA uses multiple systems to handle their varied and complex operations among which the Infor Warehouse Management and the eMIS ERP solutions.

To maintain control over their business procedures and their high performance standards, ABA needed an event management solution that closely monitors their operations at every step and sends immediate notifications on the occurrences of certain exceptions requiring urgent actions or interventions. SNS' strong relation with ABA and their large portfolio of services and supply chain solutions ensured that the latter's requirements were fulfilled.

The solution provided to ABA was the Infor SCM Event Management. Infor EM is not just an alerting tool but also provides escalation and management functionalities to defined business and operational rules. Infor EM offers an easy way to design exception rules by reading data from any system's database. Its web interface provides administrators with means to configure the system to send emails or SMS and notifications to specific personnel based on their job responsibilities and escalate these notifications to their managers when no action is taken.

Multiple rules were setup at ABA to generate different notifications such as alerts on stock that is near to its expiry date, shipment orders that are in risk of being delayed beyond their delivery dates, products in the warehouse that have critical pending replenishments and customers that have reached their credit limit. The web portal of Infor Event management is enabling ABA users to login, track the exceptions generated, and collaborate to close them.

"Monitoring our processes and performance became essential for us at this stage to maximize the benefits gained from our already implemented solutions" commented Youssef C. Moussa, General Manager IT at ABA. "We were able to highly boost our customer service level by immediate notifications on problems affecting our order fulfillment cycle. With an easy way to filter and direct notifications, users were able to respond to issues as they surfaced without being burdened with an excess of data".

"Four years ago, we worked closely with ABA to implement a best-of-breed Warehouse Management system and since then we maintained a strong partnership assisting them in every step of their logistics growth" said Mario Ghosn, General Manager of SNS. "We are very pleased today to offer them a tool like Infor EM that provides them with a constant feedback on their performance, monitors the sanity of their operation and truly assists in optimizing their supply chain".

About Ali Bin Ali

The Ali Bin Ali Group is a privately owned company, established in 1945 with the vision to provide quality international products and services to the people of Qatar.

Today the group is one of the largest retail and distribution companies in Qatar and has a long-standing history of successful partnerships with the world's leading brands across a diverse range of business activities.

About Supply Network Solutions

SNS (Supply Network Solutions) is a leading provider of superior supply chain services including distribution center design, system integration and implementation, training, support, solution development and supply chain consulting. SNS provides its services to companies operating in various industries such as third party logistics, distribution, wholesale, retail and freight forwarding. SNS’ cutting-edge services are delivered by a professional team of supply chain specialists with a highly customer-oriented culture.

SNS is a privately-held company with offices in the Middle-East area and with operations spanning globally through a strong partnership network in Europe, Asia and North America. For additional information, visit the SNS website at

For inquiries, email:

Press Release Source:

Press Release Submitted On: June 05, 2009 at 6:31 am
This article has been viewed 16647 time(s).