SOLitude Lake Management Announces New Director of Client Relations and Business Development and Director of Marketing and Brand Management

Virginia Beach, Virginia (PressExposure) September 14, 2012 -- Gazetteer specialists Aligned Assets can today announce the release of its latest software product - Symphony Blackbox.

Designed to allow local authorities to easily share their central address databases with other council departments, and in doing so reduce costs and increase efficiency, the Symphony Blackbox can be used by any council, irrespective of which other software systems they have installed. SOLitude Lake Management, an industry leader in lake and pond management, fisheries management and related environmental services for the mid-Atlantic and surrounding states, is pleased to announce Kimberly Niesel as Director of Client Relations & Business Development and welcome Tracy King, Director of Marketing & Brand Management to their staff.

Kim has been with SOLitude for the past 4 years and has been responsible for sales and marketing during that time. In her new role she will be responsible for the client relationship management program, business development strategies, and introducing new products and services to new and existing clients. Her extensive experience in property management and years in the lake management industry will be strong assets to her new position as Director of Client Relations & Business Development. She holds a CMCA (Certificated Manager of Community Associations) designation as administered by the National Board of Certification for Community Associations Institute (CAI.)

"As the company is growing and expanding our footprint, we want to be certain that we maintain our high level focus on our existing client base, while also welcoming the many new clients that we are equally excited to be working with," said Owner and President, Kevin Tucker. "Kim is extremely well known in the property management industry and her focus on educating clients on the benefits of pro-active lake management through an Integrated Pest Management plan is extremely important for SOLitude Lake Management. Her leadership within our organization and concentration on building relationships is an integral part our continued growth and expansion. We are extremely pleased to have Kim in this position and as a vital part of our management team."

Tracy will be primarily responsible for the marketing strategy and execution of the company's branding, internet marketing, advertising, public relations and community outreach initiatives.

Tracy has over 10 years in marketing experience. She holds a Masters of Business Administration from Old Dominion University in Norfolk, VA and a Bachelor of Arts from Moravian College in Bethlehem, PA. Prior to joining the SOLitude team she worked for a prominent Virginia-based media company in key oles as Advertising Production Manager, Marketing Director and Special Publications Manager and for a high-end printing firm in Norfolk, Virginia as the Director of Sales and Marketing. Most recently she held a marketing communications and sales support role for an international fleet management company in the Philadelphia area.

"Tracy's success and experience in managing marketing programs and special projects is the perfect fit for SOLitude Lake Management," said Owner and President, Kevin Tucker. "Her dedicated focus on continuing to develop our message for environmental stewardship and pro-active lake management will solidify our position as the market leader. We are extremely pleased to have her as part of the team." Aligned Assets are the first UK company to offer this level of integration, which is based on technology already in use by over 50 local authorities.

Up to 100 different council systems use address data and in many cases the creation and management of those addresses are untaken within each department. This expensive duplication of work can result in a multitude of errors as different addresses are entered with different spellings and formatting. These errors inhibit joined up working and can see a reduction in services to the taxpayer.

Each council in Great Britain will maintain a central database of all addresses within their administrative boundaries known as Local Land and Property Gazetteers (England and Wales) or Corporate Address Gazetteers (Scotland). Symphony Blackbox works by allowing changes in these single databases to be automatically exported to other systems, thereby removing both duplication of work and the errors that result from it.

Managing Director of Aligned Assets, Andy Hird, said, "We've calculated that the Symphony Blackbox has the potential to save each council tens of thousands of pounds every year."

"It's compatible with existing infrastructure, so requires no restructuring or upheaval, and its flexible, intuitive design means that those savings can start to be recognised almost instantly."

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About SOLitude Lake Management

Since 1998 SOLitude Lake Management has been committed to providing full service lake and pond management services that improve water quality, preserve natural resources, and reduce our environmental footprint. Our services include lake, pond and fisheries management programs; algae and aquatic weed control; installation of fountains and aeration systems; water quality testing and restoration; bathymetry; lake vegetation studies; habitat assessments and nuisance wildlife management. We are the second largest distributor of AquaMaster fountains and aerators internationally and in the U.S. Lake and pond management services are available in Virginia, North Carolina, South Carolina, Maryland, Delaware, Pennsylvania, West Virginia, New Jersey & New York. Fisheries consulting and aquatic products are available nationwide. Learn more about SOLitude Lake Management and purchase products at SOLitude Lake Management

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Press Release Submitted On: September 18, 2012 at 10:44 am
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