Sassy Sarongs Expands Assortment for 2012!

Scottsdale, Arizona (PressExposure) January 22, 2012 -- December 2011 marked the four year anniversary of online sales for Sassy Sarongs. "We are excited about the strong response so far and have expanded for 2012" stated Lisa Zajdel, the owner of Sassy Sarongs. We now carry over 100 different styles and colors. Retail price points of the collection range from $30.00 to $60.00.

"I am most excited to be carrying sarongs from the Cocktail Pareos Collection" Lisa said. The line is from Italy and very special. This season the collection consists of ombre which is a special technique of color blending. In addition, many of the prints have metallic accents; a trend for 2012.

The idea for the site came out of frustration with the lack of swimwear cover ups in the market. Most department stores carry a limited assortment and at only select times of the year. In addition, plus size options are very difficult to find.

The swimwear industry is changing, becoming more glamorous. "The trend is to compliment your swimsuit with a sarong, jewelry, sunglasses, a great bag and even a hat." stated Lisa. "Often when I am swimming, I don't even get wet" she laughed. "Did you know that a recent national magazine poll indicates that over 80% of women do not feel confident in a swimsuit. I am here to change that." she stated.

Lisa Zajdel has over 20 years of retail and merchandising experience working at some of the largest retailers in the country, Kohl's, Liz Claiborne, and Belk Department Stores. After relocating to Arizona, she started Sassy Sarongs in 2006.

The history of the sarong:

The word sarong is from the Malay word for "covering". The sarong originated in Java and the Malay Archipelago and consists of fabric wrapped and tied around the body at the waist or arms. Dutch traders brought introduced the sarong to Europe in the sixteen century where they are still very popular today. Sarongs are worn by both men and women. A sarong, also known as a pareo, can be worn many different ways but is most often used as a wrap over a swimsuit.

About Sassy Sarongs

To check out the expanded assortment on Sassy Sarongs click the link below!

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Press Release Submitted On: January 23, 2012 at 2:08 pm
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