Kansas City, Missouri (PressExposure) June 26, 2008 -- Imagine owning a business that doesn't have to advertise, yet still gets to deliver almost 2 units of its product to every man, woman, child and baby in the country every year. It doesn't matter if the people want the product or not - they get it either way. Now imagine that the business prospers for this unsolicited product delivery to the tune of over 14 and a half billion dollars per year. That scenario describes the telephone directory industry in a nutshell and http://www.YellowPagesGoesGreen.org is here to make a change.
The organization's founder, Philip Cantwell brainstormed the idea for the site on a return trip to William Jewell College with his basketball teammates. The coaching staff had forgotten to order the celebratory pizzas and was searching the basketball arena for a telephone directory. Philip naturally reached for his iPhone; did a quick search and was connected effortlessly to the pizza shop. After taking care of the order, he told his coaches that he couldn't believe that they were relying on archaic phonebooks when it's so much easier and environmentally responsible to take a paperless approach to telephone number searches.
"To me, it just seemed like the obvious way to search for a number. That's why these paperless services are offered to us.", says Phillip. The very next morning as he was stepping out of his doorway, he stumbled over a new, bulky telephone directory. "I started thinking about all of the directories delivered in every little town across America every year. I thought that there should be a way to avoid receiving them unless you really want one.", Cantwell says further. It turns out that there is a website listed on the books that will direct you to the nearest recycling center to you if you wanted to avoid just throwing them away.
"The problem with that is that it creates a huge expenditure of energy for millions of people to drive to the recycling center and actually recycle the 7 pound books when they never even wanted them in the first place!", Cantwell says. "I thought that there should be an easy way to opt off of their mailing lists. A person should have the right to conveniently say: `I don't want to receive your directory.' "That day, I started developing [http://www.YellowPagesGoesGreen.org.]"
When you visit the site, you are presented with a very basic form to fill in and the site developers take care of having your name forwarded to the telephone directory publishers with the opt our request. It's that simple. There are also very interesting environmental facts to read about and other helpful hints and links to get your personal green levels up to par. "The entire planet is going green and there are literally millions of people who want off of these mailing lists. The companies do not make it easy or convenient because they are making billions of dollars to keep them flowing.", Cantwell exclaims. "We make it simple, fun and free to do so."