Pune, Maharashtra India (PressExposure) December 14, 2011 -- Seagull is now organizing BrandTraxion - a one day workshop on 22nd Dec 2011, so that clients who wish to make their brands attractive get an idea of how it is done by experiencing our 'Wings for Profit' process. Our partners for this workshop are Dimakh Consultants, Terragni Consulting and 100% Public Relations.
The BrandTraxion workshop is a great opportunity for entrepreneurs, marketers, brand managers, and brand custodians who need to structure brands in a professional manner and make them attractive to customers.
The workshop will introduce 'Wings for Profit' process, a powerful marketing tool that harnesses the power of co-creation with customers and strong consumer insights to attract customers through word-of-mouth and thus help reduce marketing budgets.
For 'Wings for Profit' process, Seagull partner with experts in various fields to provide a 360 degree solution across media in different cities in India such as Mumbai, Delhi, Indore, Goa and others. To date, our solutions have helped many brands across diverse industries like FMCG, IT, Realty, Corporate, Education, Hospitality, Healthcare, Retail, Finance and Banking, apparels to quote a few.
A founder director of Seagull advertising Mr. Sameer Desai said "brands emerged because marketers wanted to differentiate their products to attract customers. They still face the same challenge today.
But the fact is that Advertising alone is not enough for making brands attractive. Every brand wanting to get your attention is out there shouting via ads to get the customers' attention.
The solution actually is deceptively simple. Simple for those who know how to do it! Co-create the brand with your customers as they know what they want from your brand to make a brand that's truly attractive to consumers. This is something that Seagull's "Wings for Profit" has been doing regularly."
The workshop includes following terms:
A process on how you can understand the rational & emotional needs of your customers.
Selection of a profit opportunity for your brand.
Defining your Smart Objective for the planning period & what your allowable cost should be.
How to select which Obvious Emotional Truth your brand should own.
Development of your Brand's Wings - your brand's architecture. This will also give you the business your brand is actually in, and consequently what business you are not in.
A branding idea, that will be integrated in each aspect of your brand flight map. Ensuring that your brand is truly attractive to your customers. An integrated Brand Flight Map, that will guide the different PS essential for making your brand attractive to your customers.
The power of a strong BFM to create word of mouth and help reduce budgets
A branding idea is created that captures the spirit of the brand. It is is infused into the brand right from product development stage and reflected at every stage of the Brand Flight Map. Right through all the strategic 'P's that are vital for a brand to be attractive to customers- Product, Placement, Packaging, Pricing, Purchase experience, Promotion and PR policies. Brand statistics show that brands that have been co-created are more likely to succeed than those created in isolation. GM's Saturn car brand is a good example of creating a brand around the customer.