New Delhi, India (PressExposure) March 17, 2009 -- SearchMyCampus.com, India's first jobs classifieds [http://www.searchmycampus.com] website for students is launching a series of features designed to enhance value for employers and student service providers. The first feature to go live is a set of profiles that enable recruiters, tutors, coaching centres and other service providers to communicate detailed information about themselves and their organization to prospective students. These will be displayed along with every classified advertisement so that students interested in an advertisement can view more details about the advertiser before they respond.
"We realized that employers didn't just need to tell students about their current openings, they needed to tell them about their organization and its culture. We've given them a platform to pitch their organization to prospective candidates" says Peyush Bansal, founder of the website. This service is available to both employers as well as student service providers. "While classified advertisements convey information about the immediate vacancy a housing provider has or a new course launched by a tuition centre, a profile page provides background information about the coaching centre or the housing provider organization" says Bansal.
Besides the advantage of additional branding space, these profiles increase the relevance of responses to advertisers. Students can make informed decisions about whether they want to work as part of a large organization or a smaller one. They can feel more secure transacting with housing providers, vehicle dealers, recruiter [http://www.searchmycampus.com] and others that they have more background information about. They can learn more about the credentials of prospective tutors and coaching organizations. This enables them to respond to advertisers that they are sure they want to transact with, thus increasing conversion rates for advertisers.
This feature was made live less than a week ago, and is already receiving a very positive response from service providers. Despite the ad posting process becoming just a little lengthier employers and service providers are welcoming the additional advertising space. "Through my profile, students come to know that I run a large organization with several branches across the city. This enhances my coaching centre's brand image" says Mr. Chawla, the director of a large coaching centre in Delhi [http://www.searchmycampus.com/Campus/Delhi/Delhi-University-1/Coaching-4/Coaching-Ads-1/Coaching-Offered-8/Classified.html] Mr Kumar, giving pg accommodation in Bangalore [http://www.searchmycampus.com/Campus/Bangalore/Bangalore-University-55/Housing-2/Housing-Ads-1/Housing-for-Rent-3/Classified.html] is happy to provide information about his primary occupation so that prospective students know just a little bit more about their landlord and can feel a little more secure. The first in a series of features for service providers, user profiles should contribute significantly to the website's objective of helping students with all their needs around campus.