Lutterworth, United Kingdom (PressExposure) August 26, 2009 -- There are many ways in which we find new information about businesses, celebrities, friends and family. But more recently, many of us have become infatuated with one social networking site in particular; Twitter.
The coverage and brand building opportunities for growing companies such as The Creare Group are phenomenal, not only for enquiries but for Search Engine Optimisation as well.
Constant updates of your Twitter account, whether people know you or not, is interesting. Generally people tend to be nosy and with this comes the urge to know what is happening on a daily, hourly and even up-to-the-minute basis. Twitter makes this possible and therefore making yourselves known online.
Of course, it is not just posting that will intrigue people, but in fact what you post has a significant effect on how people find your Twitter page within the mass of people logged in everyday.
For SEO purposes you need to think about using key words within your post for the maximum chance of being found. People search for things they are interested in or require information about. But at the same time if you use key words that are linked to the followers you are after, they will be sure to find you.
Of course, there are other social networking sites available that can ensure you get the coverage you want. Facebook and a new 'creative' site called Virb, all require up to date content that is relevant and key word rich.
"Understanding how to reach your customer base is half the battle won when it comes to success on any social networking site. It is easy to follow people, but when you want that interest returned, you have to make sure you're targeting the right people in the right way; through informative, fresh and keyword rich content." Nick Rinylo. Head SEO Consultant.
So, make your website design stand out from the rest by reevaluating your SEO strategy. Use the tools that are available such as social networking sites, but make sure the content reflects what you are aiming to achieve; more business, more coverage, more money.