Chico, California (PressExposure) October 27, 2006 -- Free distribution of press releases is not a myth. Falbe Publishing http://www.falbepublishing.com released on October 23rd the Second Edition of its successful ebook âCreating Publicity: Free Online Press Release Distributionâ by Tracy Falbe. The ebook reveals the methods for writing press releases, adding them to a marketing campaign, and where to find online services that distribute news for free or low cost.
âPress releases are no longer documents seen by just isolated editors and reporters,â Falbe said. âAnybody using press releases these days puts them online.â
Large websites run by press release distribution companies are filled with news announcements every day. Some of these websites are very high traffic sites. They are monitored by journalists, publishers, bloggers, and industry watchers. The content of the press releases also gets picked up by search engines, which makes them even more available to readers.
Online press releases function as a free or very affordable way to drive traffic to a website. And because they contain keywords, they stay relevant to search engines for a year or longer.
As well as driving traffic to a website, an online press release also contributes to the search engine optimization for a website, which is explained in âCreating Publicity.â The ebook also contains active links to free keyword analyzer tools and includes advice about writing keywords into a press release. A useful press release writing worksheet is part of the ebook and can be printed out on 8-1/2 by 11 paper.
Although the ebook was only six months old, an updated version was necessary due to frequent changes at the online services that are tracked in âCreating Publicity.â Because it is an electronic document, a second edition could quickly be brought to the public with updated information unlike a print book that would have to go through months of production.
The Second Edition of âCreating Publicityâ contains more links to more sites than the first edition, with one service identified that is especially for authors and book publishers. Another enhancement of the book has been the inclusion of Alexa ranks for each website so readers can quickly see a serviceâs web traffic ranking.
Falbe explained that as a writer and publisher, she regularly uses press releases, and as she learned more about available distribution networks, she wrote âCreating Publicity.â
âI realized that the information I used would be valuable to others, so I put it all together in a nice ebook,â Falbe said.
She uses the ebook herself because all the links are active within the document and it is a fast place to access all the web addresses of all the press release distribution sites that she has researched.
Visit the details page for Creating Publicity [http://www.falbepublishing.com/pages/Creating_Publicity_with_Free_Online_Press_Release_Distribution.html] for more information. The press release worksheet from the ebook is available at this page as well to anyone as a free download.