Selected by Aroma Espresso Bar USA to Build Online Food Ordering System

New York, NY (PressExposure) June 30, 2009 -- Aroma began in 1994 as a small one branch coffee shop and has grown to become an Israeli national success story in the past decade. They currently have over eighty branches in Israel and have positioned themselves as a legitimate international player. With locations in New York City they have gained a foothold in the U.S. market and are employing their patented "Eight Pillars of Quality" and philosophy of one branch per franchise to compete with major chains such as Dunkin Donuts and Starbucks.

Aroma Espresso Bars, in addition to their patented coffee that uses only Arabica beans from Africa and Central America, also has a healthy selection of sandwiches and salads. Their policy is to serve only food that is tastier, fresher, better and healthier. This gives them a decided edge over other chains that carry just high fat pastries and fried foods. All of the food served at Aroma is fresh and prepared on site in an open kitchen where you can see the ingredients and the people preparing them. This design was very carefully planned and part of the overall strategy of the company. Aroma Espresso Bars have incorporated fresh and healthy food, quality delicious coffee, a short but varied menu which is easy to order from, and an in-store ambiance which makes customers want to return time and again. They don't pre-package or use frozen goods of any kind and their cooks and servers are highly trained customer service professionals.

Originet will create an online system for ordering menu items and coffee which can be either picked up or delivered to your home or office. This is a first for this type of business and should put Aroma on the map as a major competitor here in the United States. Using their experience and successes in Israel as a starting point, Aroma Espresso Bars hopes to obtain a large market share of the billion dollar coffee industry. They have intentionally positioned themselves in between traditional coffee cafes and fast food restaurants to create a market niche they will be able to grow rapidly in.

Originet Internet Business Solutions offers e-commerce services and an integrated shopping cart solution that makes it easy for customers to order multiple products. Online sales brought in a little over $300 Billion last year which was almost double the 2006 number of $160 Billion. Aroma is hoping to become one of the beneficiaries of this exploding market and lead the way for others in the food service industry. Originet, already an industry leader in their own field of web design and development, has the experience and the technology to get them there.


Rene Brewer, Email:, website:, address: 237 W. 37th ST. 11th Floor

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Press Release Submitted On: June 30, 2009 at 4:33 am
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