Serena Business Mashups Now Available On Demand from Serena Software

Bangalore, India (PressExposure) September 15, 2008 -- Today at its TAG conference, Serena Software, the Enterprise ALM leader known for Serena Business Mashups and Facebook Fridays, has delivered another solution via Software as a Service (SaaS). Now Serena Business Mashups are available on demand. With no software to install or infrastructure to manage, workers can build and deploy Mashups faster than ever before. This will spur even wider adoption of Mashups throughout the enterprise, which Forrester claims will be a $700 million market by 2013 in a May 2008 report called “The Mashup Opportunity.”

Serena Mashups On Demand offers new features to create more consumer-looking Mashups, which will encourage more end users to embrace Mashups as a way to solve simple business problems and be more productive. As part of this on demand release, Serena has integrated Rich Interface Mashupsâ„¢ (RIMs) into the solution, allowing users to simply drag and drop widgets, RSS feeds, Flash components and other types of consumer data into their workplace Mashups.

“Serena Business Mashups allow knowledge workers around the world to automate processes to solve their everyday business problems. Now these processes can be deployed in minutes via the Web. It’s about time enterprise software provided the same instant gratification that consumer software has been delivering for years,” said René Bonvanie, senior vice president, global marketing, partnerships, and online services, Serena Software.

Mashups On Demand is one of three solutions Serena will provide this year via SaaS. In March, Serena delivered Serena® Mariner® (Project and Portfolio Management) on demand and later this year Serena will provide Agile Lifecycle Management tools as a service. Serena will be the first major application development tools vendor to deliver a pure Agile toolset that allows IT departments and ISVs to manage Agile projects over the Web.


Serena’s new subscription pricing structure for Mashups On Demand is designed to help organizations and the knowledge workers within them get started for as little as $15 per user per month. That price includes:

· An on-demand account to run Mashups

· Serena Mashup Composer™, a point-and-click visual design tool for creating Mashups

· Access to free pre-built Business Mashups, which can be deployed immediately to automate some of the most simple yet time-consuming processes in business today

Online Demos and Materials

· Flash demo of Serena Rich Interface Mashups: []

· Screen shot of Rich Interface Mashup:

About Serena Software, Inc. Serena is a privately owned company, headquartered in Redwood City, California, with 29 offices in 14 countries and almost 1000 employees. Serena provides software on premise and on demand to over 15,000 customers including 96 of the Fortune 100. Serena enables teams of programmers to become more efficient by standardizing and automating development processes across both mainframe and distributed environments. Serena enables IT business analysts and power users to improve productivity with a new generation of Web 2.0 tools to build Business Mashups. Serena Business Mashups automate common everyday, processes, are visual and do not require coding. Serena also enables IT executives to gain visibility into their projects, resources and costs – CIOs should have access to the same quality of information about IT as the CFO has about Finance. For more information on Serena, visit

Serena and Mariner are registered trademarks and Rich Interface Mashups and Mashup Composer are trademarks of Serena Software, Inc. All other product or company names may be trademarks of their respective owners, and their use is intended for identification purposes only and not in association with or as sponsorship or endorsement by such owners. Copyright © 2008 Serena Software, Inc. All Rights Reserved.

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Press Release Submitted On: September 15, 2008 at 1:18 am
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