Serena Software Drives ALM Innovation with New Mashup for Application Release Management

Bangalore, Karnataka India (PressExposure) July 10, 2008 -- Serena Software, the company recognized as a leader in Gartner, Inc.’s January 2008 Magic Quadrant for Software Change and Configuration Management, has launched a new Business Mashup designed specifically for the application release process. This is the first Business Mashup to solve the classic problem associated with traditional application release – it provides an automated way for application developers, IT operations, and business users to communicate and collaborate with each other during the release process. Now, with Serena® Application Release Manager (ARM), there is closed-loop coordination between all the stakeholders to ensure that more applications are released on schedule and with no surprises.

“Serena’s investments in Business Mashups – and the tremendous interest of Mashups in the enterprise – have enabled us to deliver unique innovations in the ALM market,” said Serena CEO Jeremy Burton. “The new Application Release Manager Mashup demonstrates our commitment to standardizing and automating ALM processes in the enterprise regardless of whether systems live in the mainframe or distributed world. And there’s a lot more to come. Our goal is to continue to be the leading independent provider of ALM software.”

Automated Release Management for Mainframe Software Development

Serena Application Release Manager combines Web 2.0-based workflow capabilities with ChangeMan® ZMF, the most advanced Software Change and Configuration Management (SCCM) application for the mainframe, to provide a powerful, efficient way to manage the application release process, from initial change requests through final deployment into the production environment.

As with any Serena Business Mashup, the Application Release Manager includes a visual process designer with out-of-the-box process templates that can be easily customized to suit individual needs. As a result, all of the project stakeholders can coordinate their activities, including application developers, IT operations teams, and even business users who traditionally had no visibility into mainframe applications.

The power to track and approve projects over a Web-enabled mobile device means participants can keep tabs on the process from any where at any time, reducing the risk of having to roll back a critical release.

More Mashups – For ALM and Other Business Workflows

Application Release Manager joins a host of other pre-built Business Mashups introduced by Serena for ALM, including:

· Issue Tracking

· Request to Test

· Agile Backlog

· Change requests

· Hardware and Software Changes

· Demand Management.

These and many other Mashups for Human Resources, Sales and Customer Support are available online at the Serena Mashup Exchange. The power of Business Mashups is shown in their ability to solve business problems ranging from simple vacation requests and sales discount approvals all the way to mission-critical application release processes.

Serena’s ALM Leadership

In addition to today’s ARM announcement, Serena has continued to make other investments to grow its ALM business. The company claims more ALM application developers and more representatives selling ALM worldwide today than ever before in its history, as well as a greater services capacity for ALM implementations. Later this year, Serena will unveil its new Agile application development solution. And, in its sixth consecutive showing, Serena was recognized as a 2008 SD Times 100 award winner in the Application Lifecycle Management (ALM) category.

About Serena Software, Inc. Serena is a privately owned company, headquartered in Redwood City, California, with 29 offices in 14 countries and almost 1000 employees. Serena provides software on premise and on demand to over 15,000 customers including 96 of the Fortune 100. Serena enables teams of programmers to become more efficient by standardizing and automating development processes across both mainframe and distributed environments. Serena enables IT business analysts and power users to improve productivity with a new generation of Web 2.0 tools to build Business Mashups. Business Mashups automate common everyday, processes, are visual and do not require coding. Serena also enables IT executives to gain visibility into their projects, resources and costs – CIO’s should have access to the same quality of information about IT as the CFO has about Finance. For more information on Serena, visit

About Mutual PR/Public Relation

Serena and ChangeMan are registered trademarks of Serena Software, Inc. All other product or company names may be trademarks of their respective owners, and their use is intended for identification purposes only and not in association with or as sponsorship or endorsement by such owners. Copyright © 2008 Serena Software, Inc. All Rights Reserved.

Press Release Source:

Press Release Submitted On: July 08, 2008 at 5:32 am
This article has been viewed 6894 time(s).