San Jose, California (PressExposure) January 01, 2009 -- Do you want to reach beyond your brick-and-mortar store? Explore new markets? Want to take your products to places where people are ready to pay three times the actual cost? Well, the answer lies in an online store! And, if you are using Microsoft Dynamics RMS as your retail management system than believe it or not - you are already a few steps ahead of your competitors towards a successful web store.
Microsoft Dynamics RMS [http://www.lanservices.com/rms_portfolio.htm] provides a robust interface to manage all the business needs of a retailer. From managing point-of-sale processes to centralized controlling for multi-store retailers, Microsoft Dynamics RMS takes care of everything you may need in your Retail Management System. Furthermore, with the help of a web integrator, you can get it integrated with an ASP Shopping Cart Software. The online store, thus powered by the web integrator, takes real-time data from your Retail Management System and your shoppers always get the latest products.
The basic things to consider before selecting the solution provider for your RMS shopping cart are:
The templates for your online store should be well-chosen. It is better to go for simpler design and gradually customize the template as per your shoppers needs. While choosing the template, you should always consider the overall representation of your products and your potential customers. For example, if your store sells casual wears for teenagers or mobile phones targeting young people, you may opt for a jazzy design. On the other hand, if you sell books exclusively for academics or scholars, you will need to have a design that should not look flashy. Here, you should consider a Microsoft Dynamics RMS shopping cart provider who also offers 100% customization options.
Creating the RMS link for your store
Once your shopping cart is designed and you are satisfied with the admin control panel and other features in your store, your service provider will integrate it with your Microsoft Dynamics RMS using a web integrator. Once your store is integrated, the data from your retail management system will get synchronized with the online storefront. You can now access the admin console of your ASP Shopping Cart Software and make the necessary changes in the products or other features there.
Promoting your Microsoft Dynamics RMS integrated web store
Merely possessing an online store (integrated with your retail management system) will not ensure that your products will be sold over the web. To take your store to new customers, you will need to promote the store. So, while choosing the ASP Shopping Cart Software provider, you will need to ensure that their templates are search-engine friendly and specific options are given in the application to set your keywords and meta-tags. Also, the service provider should give you easy plans (you are already paying them for the shopping cart, right?) to successfully promote your business over the web on a continuous basis.