Seven Sure - Fire Ways To Lose Money In The Prime London Property Market

London, United Kingdom (PressExposure) May 05, 2009 -- When acquiring a property in Mayfair, Belgravia, Kensington & Chelsea, the majority of buyers make very costly mistakes. These mistakes will cost them time, stress and money. There are seven simple mistakes that make buying the finest home available just about impossible.

Mistake #1 – Relying on estate agents. Most houses and apartments are sold through estate agents. However, buyers need to know how to manage them as you are not their priority.

Mistake #2 – The finest properties rarely reach the open market. If you don’t know how to source “off market” houses and apartments you will miss out on Mayfair, Belgravia, Kensington & Chelsea’s most exclusive homes.

Mistake #3 - Failing to negotiate astutely. Most buyers start their property negotiation without a clear plan. This is just one of eight simple negotiation mistakes that will mean that they will not achieve the best terms possible.

Mistake #4 – Poor Preparation. Preparation is dull which is why most prime London property buyers pay no attention to it. This is possibly the number 1 reason they miss out on the best houses and flats in prime central London.

Mistake #5 – Complacency. Agreeing terms is only the beginning of the purchase. Over 25% of property purchases fail once terms have been agreed, causing unnecessary expense and stress.

Mistake #6 – Failing to hone your requirements. This may sound obvious, but many buyers do not have a clearly defined set of criteria before they start the search.

Mistake #7 – Viewing only a small percentage of the market. There are over 100 estate agents in Kensington & Chelsea alone. If you only register with 20 you are immediately handicapping your chances of finding the finest home in London your money can acquire.

Mercury Homesearch, London’s internationally renowned property search agency, has compiled a free report: “The Seven Most Expensive Mistakes London Property Buyers Make (and how to avoid them)”. This free report is essential reading for anyone considering acquiring luxury flats or houses in Mayfair, Belgravia, Kensington, Chelsea, St John’s Wood and other areas of prime central London. The report and access to further complimentary advice is available at

Purchasers of Prime London property are also welcome to call Mercury Homesearch on +44 (0) 800 389 4280

Contact: JEREMY MCGIVERN: +44 (0) 7780 696394

About Mercury Home Search

JEREMY MCGIVERN: +44 (0) 7780 696394

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Press Release Submitted On: May 04, 2009 at 10:11 pm
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