Acworth, GA (PressExposure) January 23, 2012 -- Direct mail services provider Mudlick Mail, is giving their clients a low-cost option to expand their customer bases. The company's new Shared Mail program allows shop owners to deliver their offers to consumers in a package with other top advertisers in their areas.
"Shared Mail is a great strategy for shop owners who want to increase their penetration in the market," said Mudlick Mail President Tim Ross.
Research has shown that shared mail can be an effective way for advertisers to reach key audiences. A 2009 survey by TNS Global Market Research found that 39 percent of consumers make one or more purchases from the shared mail packages they receive weekly. Shared Mail also strikes a chord with cost-conscious customers who value receiving multiple coupon offers at once.
Mudlick Mail offers shop owners a wealth of consumer data to help them target the highest-value customers and realize the highest possible return on their advertising investment. Using Mudlick Mail's research, service centers can target consumers by factors as varied as age, ethnicity, purchasing power, population density, shopping patterns and even brand loyalty. Once clients identify the audience they want to reach, Mudlick Mail helps them create a message that will resonate with that specific consumer group.
Mudlick Mail has been offering uniquely targeted direct mail campaigns since 2008 and now counts more than 500 clients in the United States. Some shop owners have increased their sales by as much as 40 percent by using Mudlick Mail's comprehensive campaigns, which include market analysis, design services, printing, labeling and postage all in one package.
Mudlick Mail CEO Greg Sands established the company after searching for years for the right advertising vehicle for the 25 repair shops he operates in four states. Direct mail was the only vehicle that allowed Sands to accurately reach high-caliber customers within the market area of his stores.
For more information visit: http://www.mudlickmail.com