Telford, PA (PressExposure) November 03, 2009 -- Postcard printing may not be the most popular marketing strategy in this day and age of high technology. Nevertheless, the power of postcards cannot be overrated, even if it is just cheap.
Postcard marketing can be the most cost-effective alternative to generating traffic and movement in any sales leads. It does help a lot in generating traffic to your website.
So how do you create these small yet powerful marketing tools to help you boost your sales? Here are proven tips that guarantee you a huge impact albeit it is just cheap or affordable.
1- Create first impressions that last. Create postcards that look like your target audience gets them from a friend. You will not only be kept and remembered but your target audience would certainly appreciate a marketing tool that is exactly what they do not expect - advertising collateral.
2- Don't beat around the bush. Get right to the point and deliver a format that is easy to comprehend by your recipients. By making the biggest benefit they would get as the very first thing your target audience sees in your advertising material, the rest would be a breeze.
3- Be clear and direct. Again, the bottom line is to get your target readers to know your offer right away. So make your message brief and direct-to-the point. You only have a few seconds before your target readers get distracted with other stuff. So make your few seconds count.
4- Sell the right offer. Postcards are too small for you to be able to convince your target readers to take you up on your offer. Indeed, your postcard printing would be less effective if you want to close a sale. Instead, have your print postcards sell the idea of getting your reader to seek for more information. Rather than try to make a sale every time, be sure to encourage your target readers and ask for more details of your product or service.
5- Encourage action right away. Have them respond NOW. If you need for them to get more information, then be sure to give them a reason to do so the moment they read your message. Do not let them put your postcards down without getting any action from them. They will be distracted with other things and your offer will surely be forgotten when they become very busy later on.
Postcards may not be new and high-tech for many, but it does not mean they do not get the job done. They can help any business, small or otherwise, to generate leads, which can turn into actual sales to increase your profits.