SinoTech Group and Publicitas Form Strategic Partnership

Beijing, China (PressExposure) October 14, 2008 -- SinoTech Group announced today that they have signed a strategic agreement with Publicitas Asia Holdings (Publicitas). This partnership creates a powerful digital partnership in China where SinoTech Group will provide Publicitas a range of digital marketing services and products along with both companies working together to form one of China's important advertising sales teams representing leading sites in China and abroad.

Specifically, under the terms of the agreement, the SinoTech Group will become the preferred supplier for digital marketing services, ad serving technology for Publicitas in China and extend each others Digital Sales force in China.

"This partnership with SinoTech Group will allow Publicitas the opportunity to further monetize our existing publishers advertising inventories as well as give us new media, products and services we can offer in China said Moritz Wuttke, Chief Executive Officer for Publicitas China.

"We're immensely excited to work with Publicitas on this deal with such potential," said Dr Mathew McDougall, Chief Executive Officer and Executive Chairman of SinoTech Group. "Along with SinoTech Group's groups own site representation publishers, we will have much more collective advertising inventory as well as a strong partner to attract advertisers who want to run ads across a number of leading site in China and abroad. Publicitas will sell into Sinotech's Digital Media assets in and adopt SinoTech Group's own technologies such as SinoXpress (ad serving) and SinoAnalytics (web analytics), to be used on some of their existing Chinese publisher sites.

About SinoTech Group

The SinoTech Group is China’s largest independent full service digital advertising company. SinoTech Group helps online marketers and website publishers to optimize revenues and maximize campaign effectiveness. We provide full digital capabilities from consulting services, advertising technologies, affiliate marketing, search marketing, social media marketing to creative design and production. We are uniquely positioned to assist our clients by using proven digital technologies and experienced industry experts. We deliver focused, measurable and effective marketing solutions that provide the critical edge for our clients. For further information on SinoTech Group, please visit our website: []

About Publicitas Ltd.
Based in Zürich (Switzerland), Publicitas is a marketing and sales organization dedicated to the sale of advertising space for the media in Switzerland and 21 other countries. Publicitas’s main business is in the press, directories and Internet sectors. It is also expanding in the electronic, digital and interactive media such as television, radio and cinema. Publicitas belongs to the PubliGroupe, the Swiss Holding Company, based in Lausanne and listed on the Swiss Stock Exchange.

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Press Release Submitted On: October 14, 2008 at 12:25 am
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