Sixteen Vodafone Customers To Race To Abu Dhabi For Final Grand Prix

Mumbai, India (PressExposure) May 19, 2009 -- Vodafone Essar, one of India's leading cellular service providers, today announced the 'Vodafone McLaren Mercedes' - Race to Abu Dhabi exclusively for Vodafone customers. The SMS based competition provides an invaluable opportunity for sixteen lucky customers to win a trip to Abu Dhabi and be a part of the final Formula 1 Grand Prix 2009 in Abu Dhabi on November 1, 2009.

The 'Vodafone McLaren Mercedes' competition runs through the entire 2009 season starting 29th March (first race) ending 1st November (final race). There will be sixteen rounds which coincide with the sixteen races of the season. A winner will be announced after every round, so that there will be sixteen winners at the end of the competition. The winners will fly to Abu Dhabi to witness the final grand prix 2009. Their expenses including air travel, hotel stay and ticket to the race will be sponsored by Vodafone Essar.

Harit Nagpal, Director - Marketing and New Business, Vodafone Essar said, "I am delighted to announce the Vodafone McLaren Mercedes competition which will enable sixteen Vodafone customers to witness the final race of Formula 1 in Abu Dhabi. We hope Formula 1 enthusiasts will enjoy the season and make the most of this opportunity. "

To participate in this competition Vodafone customers need to send RACE as toll free SMS to 56565 and answer a simple question related to Formula 1.

Steps to Vodafone McLaren Mercedes competition

• Vodafone customers send RACE as an SMS to 56565 (toll free) • Once registered, they receive an F1 related question • Cut off time to answer the question is Sunday of each race till 12 midnight • Winners will be declared after each race weekend • Competition is open till October 18, 2009

About Vodafone Essar Limited

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 22 circles with over 65.92 million customers**.

Over the years, Vodafone Essar, under the Hutch brand, has been named the 'Most Respected Telecom Company', the 'Best Mobile Service in the country' and the 'Most Creative and Most Effective Advertiser of the Year'.

Vodafone is the world's leading international mobile communications company. It currently has equity interests in 27 countries across 5 continents and 40 partner networks with over 289 million proportionate customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market.

Essar Global Limited (EGL) is a diversified business group spanning the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping & Logistics, and Projects. The group has operations and investments in India, Canada, USA, Africa, the Middle East, the Caribbean and South East Asia and employs 30,000 people worldwide.

**Figures from Cellular Operators Association of India, February 28, 2009

For more information, contact:
Samridhi Sharma / Umesh Nair
Genesis Burson Marsteller
Vodafone: +91 98202 11064 / +91 98194 23875
Email: /

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Press Release Submitted On: May 19, 2009 at 2:58 am
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