Skinbliss Takes Shower On The Road

London, United Kingdom (PressExposure) July 18, 2009 -- Sophie’s 12 month campaign was launched in Soho Square, London, where she lathered up with Skinbliss in a mobile shower, creating an opportunity to extol the benefits of the new shower lotion.

The launch follows a sponsored photo-shoot in Argentina earlier this year with Britain’s Next Top Model finalists.

Braving harsh conditions and a difficult brief, set by senior brand manager for Imperial Leather, Caroline Reynolds, who had the casting vote on the final elimination panel, Sophie clinched a 12 month campaign for the innovative, moisturising shower lotion, Skinbliss after impressing with her sultry looks and glossy skin.

Caroline Reynolds comments: “We wanted to create a fun, eye catching event to publicise our product and new face of the brand. By creating a mobile shower unit, it enabled us to take the product out of the bathroom and onto the street and gave us a fantastic opportunity to communicate the key brand messages about soft, smooth skin.”

Sophie who won a photo shoot with celebrity fashion photographer Rachel Joseph, currently features as the new face of the [] website. She also recorded exclusive video footage which is hosted on You Tube as well as the new website.

The PZ Cussons Imperial Leather range of products includes Handwash, Bath Moments, Bar Soap, Foamburst (shower and shave), Shower, Ltd Editions and Skinbliss.

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For more information call Luke Smart 0161 234 9771 or Suzi Burns 0161 234 9775.

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Press Release Submitted On: July 17, 2009 at 7:47 am
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