Small Business Metrics - Insurance for Small Businesses and Self-Employed Individuals in Germany

Mumbai, India (PressExposure) September 16, 2009 -- The report titled Small Business Metrics: Insurance for Small Businesses and Self-Employed Individuals in Germany is based on an online survey of 1,577 small business owners and self-employed individuals carried out by mo’web research during April and May 2009. The study provides fresh and detailed insights into the market for providing a range of business insurance services to the 3.13 million registered small and medium-sized businesses with fewer than 250 employees in Germany in addition to a further significant number of self-employed individuals. ([])

In addition to providing a comprehensive analysis of the results across all respondents, the publication also breaks out the findings for key trade categories in the small business market, namely: building and construction; child or pet care; education or training; healthcare or related services; hotels, restaurants, cafés and pubs; I.T. services; logistics, motor trades or transportation; manufacturing; media, marketing or entertainment; professional or financial services; property management or rental; retailing or high street services; and other consumer or business services. Furthermore, the research also provides clear answers to key issues in the market for insurance for small businesses including their propensity to strike up relationships with more than one insurance provider and the degree to which small businesses in some categories are more likely to make claims than those in others.

You may be able to use this report in one or more of the following ways: gain detailed insights into how the requirements and behaviour of small businesses vary in accordance with key categories of business customer; appreciate the penetration rates among small businesses across the spectrum of commercial insurance policies and gauge the potential for marketing niche cover such as business loan / overdraft protection insurance and e-commerce insurance; assess the degree to which distribution channels such as direct sales by the underwriter, insurance brokers and banks, are eroding the position of traditional insurance agents; understand the extent to which small businesses say that they may consider using the websites of online aggregators the next time they need to search for or acquire insurance; comprehend the true potential for establishing partnerships with commercial affinity groups for the distribution of business insurance policies.

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Press Release Submitted On: September 17, 2009 at 5:26 am
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