Flushing, NY (PressExposure) February 20, 2009 -- Advantages, a design, printing and promotions company in New York has acquired Brand Volume, a Manhattan-based advertising and branding firm. Mentioned on MSNBC as a company that creates work that "gets noticed," Advantages will provide a full-service agency experience for its clients.
âBusinesses often don't have the time to handle their advertising and promotions, or the budget to hire a director of marketing," said Advantages CEO Fran Biderman-Gross. We fill that niche with what we call âChief Marketing Officer in Demand.â Our fundamental mission is to get our clients noticed. The acquisition of Brand Volume solidifies that offering.â
A Chief Marketing Officer (CMO) traditionally handles every aspect of a company's internal and external appearance, including brand identify, PR, and all marketing communications.
âGrowing businesses don't have the time, budget or resources to hire a CMO, but their needs are just as critical, especially in tough economic times," said Advantages CEO Fran Biderman-Gross. âSmall businesses need things to be simple, easy and they need help creating a consistent, engaging message that matters to their customers.â
Francis George, founder of Brand Volume, stated, âCMO in Demand service gives growing businesses access to the industryâs best creative directors, brand managers, web designers, printers and email and direct mail marketers --all under one roof.â
Our CMO in Demand service begins with a 1-day strategic planning session that defines the clientâs purpose, differentiating value properties and brand analysis. From this session a companyâs direction and marketing priorities will also crystallize.
For more information, go to http://www.advantages.net or call Fran Biderman-Gross at 718-820-0688.
Founded in 1992, Advantages gets companies noticed. With clients ranging from the local businesses to multimillion-dollar enterprises, Advantages helps growing companies to understand their unique offering and share it with their customers in creative, effective and delightfully surprising ways. Advantages has been featured in several publications such as Success Magazine. Fran Biderman-Gross sits on the board of Entrepreneursâ Organization, at the local and global level and the Charna Radbell Foundation. For more information, go to http://www.advantages.net.
About Brand Volume
Brand Volume (www.brandvolume.com) has helped companies including Target, Rockport, Coca-Cola, Caterpillar, AT&T, and Liberty Mutual. Mr. George is also involved with the community taking on pro-bono marketing projects for the Taproot Foundation and other non-profits in the New York and San Francisco area.
fran ( @ ) advantages dot net