Sydney, Australia (PressExposure) March 16, 2012 -- So many small business owners overlook the power of Facebook and don't take it seriously because it is FREE to create a Facebook Page and FREE to use it unlimited. But this is all the more reason why time and a little expense should be spent on setting such a presence up properly and learning the marketing strategies required to make this method work successfully for your business.
The error starts when a business owner begins promoting like they are on a mega phone outside their store - unfortunately, this method won't get you heard in a social site as big as Facebook. In fact, if your Page looks like you are dressed to meet clients in your 'old house clothes' then it's highly likely, even if your soap box promoting tactics does get you traffic, you are probably driving potential customers away due to your unprofessional appearance! Would you build an ugly website if this was how people found you through searches or referrals? And with potential clients seeking to learn more about your business have you considered what your Facebook Profile is sharing with the public and should it be kept amongst friends?
Although a professional appearance is part of your marketing strategy, it is important to know what Facebook will allow you to put in these image spaces - they do not let you treat them like an advertising space and a Page can be deleted without any warning if you make this simple error. It is also vital to learn simple set up strategies to not only leverage your time, but ensure you have added professional information and links in the right places to improve Google and Bing listings, how to use your Profile and list building, how to network properly, how often to promote and how to claim your business URL address before a competitor in the same industry does.
A Facebook Page might be free to set up but for any business it is important their Facebook presence is treated just as seriously as any other marketing material. Attending a hands on Facebook workshop facilitated by an experienced person like Lee Ussher the Social Media Babe, is not only a stress free and easy way to get started, but also a cost effective method to ensure it has been set up properly.
Social Media Babe at Buzz Web Media
PO Box 131
Baulkham Hills NSW Australia