Ch, TN (PressExposure) December 17, 2008 -- SoleHeaven and other online businesses are re-writing the rule book when it comes to the retailing or e-tailing as it's known. Instead of the high street tradition of stores being busy from Thursday thru Saturday, SoleHeaven has its busiest days on a Monday and Tuesday. Peak hours are during lunchtime when office workers take their lunches and then between 9pm and midnight. Weekends are relatively quiet in comparison.
SoleHeaven has a well targeted consumer group, which in theory should never be too badly affected by recessions and economic downturns. They are made up of teenagers and men in their early twenties who haven't yet accrued mortgages or large debts. CEO of SoleHeaven, Dale Parr went on to say "I like to describe this group as recession proof. They have the ability to keep on spending when economic times are tough. They live for the moment and enjoy themselves whenever they can, and this often means spending cash. They get a buzz out of having desirable products to show off to their friends and peers"
Parr, 28, was born in Peterborough, Cambridgeshire, and was educated at a regular secondary comp called Jack Hunt School. On leaving school, he began working in finance and at the age of 20 found himself moving down to London to work in the world of investment banking. This high pressure, cut and thrust environment quickly gave him the knowledge, skills and maturity to start planning and preparing for his own long term future. Essentially this was to break away on his own to follow his passion for sneakers.
Parr, first found is love for sneakers back in 1990 when he got his first pair of Nike, they were Nike Air Pegasus. "In my eyes these were the greatest sneakers on the market. I was 10 years old, I walked talk with a spring in my step, I was so happy" Over the next 10 years he flirted with Adidas Superstars, Adidas Gazelles, Puma Suede's, Puma Baskets and the like. He settled down with Adidas Superstars being the timeless favourite. "I fell out with Nike, their designs were too flashy and over stated for me. Adidas had it just right, their retro look was working really well and whether it was the Superstar, Gazelle or Campus they looking great with denim."
SoleHeaven has a great ethos and an extremely knowledgeable CEO. They have the right ideas and the understanding of the youth markets and what they want from their sneakers. SoleHeaven will continue to show very healthy levels of growth and in our eyes become market leaders in 2009. They've got all the best brands on board including Nike, Adidas, Puma, Vans, Gravis, Clae, Gola, and Onitsuka Tigers and there's more to come in 2009.