Tucson, AZ (PressExposure) May 21, 2009 -- With recent news of golden parachutes and spa retreats for bailed-out executives, âintegrityâ isnât always the first word that comes to mind when thinking about business leaders.
Helen Graves, Grand Poohbah of Crackerjack Online Marketing Strategy, is an exception.
Graves, author of âGet More Leads: How to Create Your âIrresistible Free Tasteâ and Get It In Your Prospectsâ Hands In 21 Days or Less,â built her whole business by being honest and authentic. In a program running June 2 & 4, 2009, sheâs sharing the âWhat to Say If You Hate to Sellâ strategy she uses to offer her services without making clients feel pressured or manipulated.
To Graves, it all comes down to persuading with integrity.
âPersuasion is something we use all the time to achieve mutually beneficial outcomes. Think of convincing your child to brush her teeth. Or encouraging your neighbor to join the recycling program.â
She adds, âThatâs the kind of persuading you want to do in your marketing. The kind where youâre looking for a win-win result, not trying to pull a fast one.â
Gravesâ new program, âWhat to Say If You Hate to Sell: 3 Ethical Steps to Get Your Clients to Say Yes,â explains how solo-entrepreneurs and small business owners can sell more by having their clientsâ best interests at heart.
The program will cover topics such as understanding the distinction between marketing and selling, the conversational sequence that wonât make prospects feel pressured and three mistakes to avoid when making a sales pitch.
More details about the tele-training are available at [http://www.WhatToSayIfYouHateToSell.com].