Southwestern Company Wins Pr Awards For 2010 Work

Lincoln, NE (PressExposure) May 01, 2011 -- Southwestern Company has been recognized with two Awards of Merit at the 25th Annual Parthenon Awards by the Public Relations Society of America - Nashville Chapter (PRSA-Nashville). The annual awards recognize the best public relations programs and projects in Middle Tennessee.

The annual ceremony, hosted at the Aerial in downtown Nashville, acknowledged excellence in all aspects of public relations, including programs and projects ranging from overall communications campaigns to social media projects and annual reports.

Southwestern Company's two winning categories for calendar year 2010 were:

NEW MEDIA - BLOGS: Southwestern's consumer blog, Southwestern Difference, was recognized in the new media category. This recognition from PRSA-Nashville follows on the heels of several other awards for the blog. The blog has a three-fold mission: to differentiate between legitimate direct sellers and disreputable ones, to educate consumers about door-to-door safety and to highlight the dangers of "traveling sales crews." This is the fifth time the blog has won an award in its respective category.

MEDIA RELAIONS - MEDIA KITS: Southwestern Company was recognized for the effectiveness of information and design for the company's media kit. "We are very pleased to be recognized among such creative and talented firms, nonprofits, and individuals who practice public relations in the Middle Tennessee area. It is certainly an honor to have our work recognized in such a way," says Trey Campbell, APR, Director of Communications at Southwestern

One of the traits that has always defined the Southwestern Internship Program and the student dealers is service, and specifically, being service-minded towards others.

Recently, Southwestern Chairman and CEO, Henry Bedford, came to a realization while watching the documentary Waiting for "Superman." There are better ways to learn and better ways to teach. But not everyone has access to the tools and people that can improve their education and, in turn, their future. We can do something about this.

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Southwestern Company At Home is the oldest Direct Sales Company in the United States, dating back to 1868. They also have the largest college internship program in the United States, with over 100,000 students having participated in it as of 2010.

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Press Release Submitted On: May 01, 2011 at 11:09 pm
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