Los Angeles, CA (PressExposure) April 19, 2008 -- Maximize the limited space of a postcard when using it as a marketing tool. Space is a precious commodity, whether it is for an ad space or for your own postcard design. Hence, a productive use of space is important as something as little as a postcard..
A postcard can contain too little or too much information, depending on your strategy. Nevertheless, it is easy to be creative with your postcard. Measuring the details against the message or copy that you put into it need not be that complicated.
As a business, you need to lure people to try you out. As any organization or event, you need to encourage people to move and enact on their needs and impulses. To do this, you have to go consider making both the appearance of your postcards and its text, interesting and engaging.
How can you make a card so unique yet so appealing to your target market? Here are some ways to achieve that effect:
1. Make it fun. A joke won't hurt especially if it is aligned to promote an idea or value about your products. Making your clients laugh through the card will surely catch their interest to see what else you have in store for them.
2. Make it lively. Experiment with your design in a way that the person who will receive those will feel good about the cards. You can lean towards a particular lifestyle or activity wherein your buying clients are engaged with.
3. Avoid hard selling. No matter how pretty your cards look, if the person who will be reading those will feel like they are being forced to buy or have heard the same lines over and over again, it is most likely that it won't promote brand recall. If you sound like everyone else's, no one is bound to remember your card.
4. Make it exciting. The cards should make your clients feel like they are in for something really big once they check you out. Make them look forward to something - be it your brand of service, 24 hours operation and so on.
This is the best thing about this tool. When people receive direct mail postcards, they would instantly take notice of the cards. Because there are no more envelopes to open, there is a higher chance that they will look and read what you have to say than dismiss another mail for later reading.
Getting their attention will not be hard if you've got your postcards printed by the right printing company. Quality is one of your foremost considerations. Take advantage too, if and when, the printing company has a mailing service to aide you with in your campaigns. This way, you send out your cards to a easily.
Remember that those cards aim to help you sell your products. Do everything right to utilize its value and potential. And so, in every marketing strategy that you do to promote your business, think like a customer.
Your postcard design must always capture their interest. But your work doesn't end there. Once you have them thinking about you, do further action to make them go to you and see what those ads are all about. Once you have them, it is your responsibility to provide them what your ads have promised to make them coming back for more.