Step2 Continues Toy Innovation As It Expands Global Footprint

Streetsboro, OH (PressExposure) February 26, 2014 -- Step2, the largest American manufacturer of preschool and toddler toys, announced today strong business results for 2013 and forecasts for 2014. The growth was a result of new and innovative children's toys, strategic planning for the company's international expansion and the company's commitment to providing excellent customer service.

"Step2 continues to deliver high-quality, innovative toys that help the whole child develop mind, body and heart," said Jerry McDermott, chief marketing officer, Step2 Holdings. "We are proud of the recognition our products have received and look forward to our international expansion and providing our toys to a broader audience.

2014 Outlook:
Step2 anticipates 2014 growth to remain strong. To support the company's goals, Step2 is expanding markets overseas in Asia and the Middle East. Step2 is one of the first companies to obtain the China Compulsory Certification (CCC) rating for their toys to be sold there.

With spring approaching, Step2 will launch new products like water and sand tables, light-it-up basketball hoops and climbers and playhouses to encourage play inside and outside.

Additionally, Step2 will continue its partnership with Saving Tiny Hearts Society. An organization near and dear to the company, Step2 will be donating part of their profits to the organization which funds research on congenital heart defect in children.

Award Winning Designs:
Recently, Step2 was recognized by industry professionals, experts and media as a leader in the toy industry:

-The Easy Turn Coupe and the Fixin' Fun Outdoor Grill were awarded the 2013 Play on Words (PAL) Award. The PAL Award recognizes exceptional toys, games and books that encourage language, spark fun and invite creative play.

-The Easy Turn Coupe was awarded the 2013 Oppenheim Toy Portfolio Platinum Award and Special Needs Adaptable Product (SNAP) Award. The Platinum Award represents the most innovative and engaging new products of the year. The SNAP Award is given to products that can be used by or easily adapted for children with special needs.

-The Creative Cooks Kitchen was awarded the 2013 Oppenheim Toy Portfolio Gold Seal Award. The Gold Seal Award recognizes outstanding new products that enhance the lives of children.

Product Highlights:
In 2013, Step2 delivered an assortment of new coasters, coupes, climbers, playhouses and water tables that were designed to delight children of all ages. These products offer the craftsmanship and detail that Step2 is known for. Some of the company's most successful toys in 2013 include:

-Thomas the Tank Engine Up and Down Coaster: Building on its best-selling Up & Down Coaster, Step2 partnered up with a childhood treasure to deliver interactive fun for little ones on this Thomas-themed coaster.

-Easy Turn Coupe: Kids have a blast maneuvering the toy car through the house, driveway or neighborhood with the mom-approved front wheel feature, which offers additional stability and mobility via 360-degree turning.

-Sun & Fun Climber and Sandbox: This toy climber offers climb, slide and play options with a sandbox twist. Designed to keep children active, the Sun & Fun Climber and Sandbox features a protective lid, a shovel for digging and is equipped with an easy-clean drain plug for simple clean up.

-Naturally Playful Sand & Water Activity Center: Loaded with sand and water action, this two-sided elevated play space means less sand or water on your children's clothes and a more accessible surface for all.

About Step2

The Step2 Company includes the brands Step2 and Infantino which foster learning and development through creative play in children from birth to school age years. Based in Streetsboro, Ohio, Step2 is the largest American manufacturer of preschool and toddler toys. Learn more at

Press Release Source:

Press Release Submitted On: February 26, 2014 at 1:20 pm
This article has been viewed 65635 time(s).