Helsinki, Finland (PressExposure) February 18, 2014 -- Global Intelligence Alliance (GIA), a strategic market intelligence and advisory company, has launched a new website, with improved functionality, design, and navigation. The new website http://www.globalintelligence.com has been designed to cater to directors and managers in charge of competitive intelligence, business analysis, competitor and customer intelligence, strategic planning and marketing, who are interested in thought leadership on market intelligence.
GIA's company website retains popular features such as the free market intelligence benchmarking tool, surveys and glossary, but also includes new features such as a video library of thought leadership, a library of white papers as well as a new section that introduces GIA's industry and functional experts called "Meet Our Experts". In addition, it features company cases and interviews with ABB, BASF, Cisco Inc., DSM, Johnson Controls, Orange UK, T-Systems, Shell and Tetra Pak.
The new GIA website also provides information about the company, specifically how GIA's strategic analysis and advisory services, market intelligence best practices, competitive intelligence software and market monitoring services impact the business success of their clients positively.
"Since our beginning in 1995, GIA has built a vast library on thought leadership, with hundreds of industry based case studies, global surveys, and market intelligence benchmarks. This website allows visitors to access such materials easily and subscribe to GIA white papers, refer to cases or watch webinars - on mobile devices, such as smartphones or tablets," said Saku Oikarinen, Senior Vice President of Global Customer Management at GIA.