Strategic Sales Systems Powers Up Operations for Aquila

St. Louis, MO (PressExposure) July 22, 2009 -- Tracing its roots back to 1917, Aquila is a Missouri-based electric and natural gas distribution company serving more than 900,000 customers across five Midwestern states. Aquila is heavily involved in the communities it serves, providing energy assistance, promoting economic development and funding neighborhood initiatives. To track the relationships it builds, Aquila relies on Sage SalesLogix supported by the expertise of Sage Software Select Business Partner, Strategic Sales Systems.

“We needed the power of a relational database,” recalls Lisa Franklin, manager of economic development at Aquila. “We wanted to extend CRM capabilities to more departments in the company, and we knew we needed something more powerful. We could tell during our first meeting with Strategic Sales Systems that this was a company we wanted to do business with. Other companies came in and demonstrated their software, but Strategic Sales Systems came in, listened to our users, took an interest in our project and showed us what the future could look like.”

Strategic Sales fully implemented the software, including the required customizations in less than three months. The return has been immediate, and significant. A vital report that took three days to compile before now takes a minute or two to generate. Users across five states all access the same data, real-time, across the company’s secure Citrix server.

“To have the data in one secure database is a tremendous asset for us. Before, we all kept data in spreadsheets or other applications,” said Franklin

With those individual data silos, collaboration and coordination was difficult, and the company ran the risk of losing data if an employee left. Five distinct departments now rely on Sage SalesLogix: Economic Development, Community Relations, Government Affairs, Corporate Affairs and Consumer Accounts. Strategic Sales designed the solution to track the data specific to each of these departments, allowing each department communicate effectively, nurture its relationships, and remain accountable to the community.

“We consider Sage SalesLogix a best practices tool. It eliminates wasted efforts, saves time, increases data security and gives us the time and tools to be more customer focused. It was well on its way to paying for itself within the first year,” said Franklin.

Note: Aquila was acquired by Kansas City Power & Light on July 14, 2008 and KCP&L is now using SalesLogix

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Contact: Meg Fullenkamp Strategic Sales Systems, Inc 1215 Fern Ridge Parkway Suite 120 St. Louis, Missouri 63141 1-877-777-9779

About Strategic Sales Systems, Inc

Strategic Sales Systems has over 10 years of experience integrating CRM and Business Intelligence systems. The company combines the necessary software and customized solutions for clients’ specific needs. Multiple CRM systems, an extensive list of enhancements, and superior integration skills allow Strategic Sales to empower an organization with the information it needs to be more effective while improving the customer experience. With industry leading, Live Help support and certified training, Strategic Sales provides its customers with quality, customized services. For more information about Strategic Sales Systems and their services, please visit or call 1-877-777-9779.

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Press Release Submitted On: July 22, 2009 at 5:30 am
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