Chennai, India (PressExposure) October 13, 2013 -- Chennai, India-October 04, 2013- Sulekha.com, the local commerce site, on September 30 launched a website for the mobile users of its property portal-mproperty.sulekha.com. This step was necessitated due to the increasing user traffic from the mobile users. Mobile users contribute about a sixth of the total site visits to the Sulekha property portal.
Sulekha.com is primarily a consumer-to-business portal that calls for seamless interaction between the two through its various portals. Ever since its foundation in 1998, Sulekha.com has been one of the leading consumer-needs gateways of India and has won accolades from around the world for its contribution to the virtual community. The US edition of the website was launched to cater to the requirements of the vast population of Indians living in the North American continent.
According to the Senior Product Manager Aditya Raghav, "Sulekha Property prides itself on being present on whatever digital device the user chooses to access property listings. Our mobile site is another step forward in that direction".
Sulekha property has been at the forefront of online marketing of real estate in India. This includes buying, selling, renting, leasing etc of real estate properties across the country. It provides the right platform for buyers to access information depending upon their requirements and for developers who target potential clients.
The success of the internet site has led to the current launch to ensure Sulekha Property can be accessed through all devices. With the increasing penetrability of mobile internet access, the number of visits to the portal has grown rapidly and the present surge is in double digits every month. This is especially significant for mobile users from Tier-II cities who have shown preference to access Internet via mobiles.
An interesting point to be noted is that the bounce rates have decreased by a significant 30% in the case of mobile users immediately after the launch. The focus will now be on the user interaction on the new site and improvements from a user oriented focus.